The two winners of Firestone’s ‘Roll On Then Rock Out’ prize draw were able to witness Sam Smith’s continued rise, and Madonna’s latest fall as VIP guests at the Brit Awards. The promotion, for motorists purchasing two new Firestone tyres, gave away more than £100,000 in iTunes vouchers, and ran in November 2014.
Bridgestone is continuing its youthful “reinvigoration” of the Firestone brand through a musical retail promotion. The ‘Rock On Then Roll Out’ sales campaign runs until November 30, with more than £100,000 in iTunes vouchers and a chance to win a trip to The Brit Awards on the table. Firestone increased European activity has so far […]
Bridgestone representatives at the launch of the new Firestone Destination HP SUV tyre in Valencia were particularly keen to stress the importance of the event beyond the product itself. While the product, representing an important segment for the company’s second line brand, provided plenty of the technological improvements usually expected of a new flagship tyre in metrics such as dry and wet braking, rolling resistance and noise, this was also a “rejuvenation” of a name that has kept a relatively lower profile outside USA in recent years.