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You are here: Home1 / branding

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Goodyear drops Dunlop brand in registered name change

Company News, UK News

Following the news that it is refreshing its Goodyear halo brand as its UHP and luxury go-to moniker, Goodyear Dunlop UK Ltd has confirmed it will be removing Dunlop from its registered company name and in future will therefore be known just as Goodyear.

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Related news:

  1. New Goodyear Dunlop consumer tyre director aims to maximise success
  2. Andy Marfleet appointed Goodyear Dunlop marketing director UK
  3. Re-organisation For Goodyear Dunlop Europe
  4. Goodyear Appoints New UK Commercial Business Unit Director
17th April 2019/by Chris

Michelin maintains position as world’s most valuable tyre brand: Brand Finance

Company News, Online Brand Equity

Michelin has defended its title as the world’s most valuable tyre brand despite a 9 per cent decrease in brand value to US$7.2 billion, according to the latest report by leading independent brand valuation and strategy consultancy, Brand Finance.

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Related news:

  1. Giti enters the top 10 of leading tyre manufacturers
  2. Michelin the number one consumer researched tyre brand: Tyre Reviews
  3. Top tyre manufacturers deny involvement in tyre test manipulation
  4. Zhongce Rubber enters global top ten tyre manufacturers
15th March 2019/by Andrew

Michelin, Bridgestone in top 300 world’s most valuable brands, but fall in rankings

Company News, Online Brand Equity, Premium

The Brand Finance Global 500 2019 report has listed two tyre brands, Michelin and Bridgestone, in its ranking of the world’s 500 most valuable brands. The top two biggest tyre manufacturers in the world both saw their brand value fall in value this year according to the brand analyst, but hung on to placings in the top 300. Michelin took over from Bridgestone as the world’s most valuable tyre brand in 2018, according to the organisation’s sector-based rankings.

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Related news:

  1. Michelin maintains position as world’s most valuable tyre brand: Brand Finance
  2. Michelin becomes world’s most valuable tyre brand
  3. Michelin world’s most valuable tyre brand, but Bridgestone well-placed to regain pole
  4. Michelin tops online brand prominence table
22nd January 2019/by Andrew

Davanti Tyres’ Everton partnership features in FIFA 19

Company News, UK News

Davanti Tyres has recently entered its second year as a sponsor of the Premier League’s Everton Football Club, and is marking this milestone with an extension of its partnership into the predominant digital version of the Merseyside club’s home ground, Goodison Park. Davanti’s pitch-side advertisements will play prominently when players of the latest edition of the world’s most popular football simulation, FIFA 19, visit Goodison, just as they do at the real ground, rendered in 4K on the latest generation of consoles.

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Related news:

  1. Davanti unveils wave of new product, partnership news at first conference
  2. Davanti Tyres signs three-year partnership with Everton Football Club
  3. Everton Football Club renews Davanti commercial partnership
  4. Maxxis takes to the ice in Norway
20th November 2018/by Andrew

Dayco unveils its new corporate branding

Company News

Dayco will use the world stage afforded by Automechanika Frankfurt to present its new corporate branding to a global audience of the industry’s most influential people, including the many technicians who use Dayco’s replacement components. The new branding is consistent across both the company’s original equipment (OE) and aftermarket products. The company states that this is designed to deliver a continuous message of quality and dependability, using modern graphics that support the company’s business ethos and core strengths.

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Related news:

  1. New brand identity for NGK
  2. Gaither Tool debuts new corporate branding, extends Bazooka range
  3. National to unveil full aftermarket proposition at Automechanika Frankfurt
  4. Delphi Technologies: Automechanika debut for aftermarket packaging
5th September 2018/by Andrew

Bridgestone voted Australia’s most trusted tyre brand

International News

Australian Reader’s Digest has compiled and released its 2018 Most Trusted Brands list, and Bridgestone returns as a top-ten trusted brand. The tyre maker was ranked in tenth place across all trusted brands categories, finishing ahead of Aussie staples such as Vegemite and Aerogard. Bridgestone also claimed the title of ‘Australia’s Most Trusted Tyre Brand’ – a distinction introduced in 2014 – for the fifth consecutive year. Goodyear and Michelin were named as ‘highly recommended’ brands in the tyre category.

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Related news:

  1. Bridgestone voted Australia’s ‘most trusted tyre brand’
  2. Solar systems installed at Australian Bandag retreading plant
  3. Bridgestone partners with Australia’s NatRoad
  4. Bridgestone ‘Australia’s Most Trusted Tyre Brand’ for sixth straight year
23rd May 2018/by Stephen

Avon Tyres at The Tire Cologne: new brand style, new website

Company News

Avon Tyres will showcase its three main product lines – passenger car, motorcycle and motorsport tyres – at this month’s The Tire Cologne. The latest and most innovative from the Avon range will be displayed on stand C-070, Hall 6, together with the British brand’s new style and completely redesigned website.

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Related news:

  1. Avon Tyres hosts Aston Martin club in Melksham
  2. Avon Tyres to support Leicestershire & Rutland Blood Bikes
  3. New product and motorsport guests: Cooper Tire at The Tire Cologne
  4. Avon introduces AX7 for crossovers and SUVs
18th May 2018/by Stephen

Aeolus continues to rise in Chinese tyre market

International News, Premium

With one industry insider calling ChemChina’s acquisition of Pirelli “a genius move”, it would have been remiss of us not to take the opportunity to spend time with new Aeolus general manager Giovanni Pomati and find out more about how the changes affect the best-known ChemChina brand (Aeolus) and the company’s views on the latest changes in the Chinese marketplace during Tyres & Accessories recent visit to China.

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Related news:

  1. Pirelli truck tyres separating and merging with Aeolus/ChemChina
  2. Who is ChemChina?
  3. ChemChina proudly showing Pirelli connection
  4. Wang Feng resigns as Aeolus Tyre chairman
4th October 2017/by admin

Michelin tops online brand prominence table

Company News, International News, Market Info, Online Brand Equity, Premium

Michelin has taken first place in Tyres & Accessories annual online brand prominence table, conducted in association with analysts NetNames. Following the news that Michelin is the strong online brand in terms of social media equity both in the UK and globally, the French tyre maker is no doubt delight to continue its historically strong showing. However, for the second year in a row, Continental overtook Michelin in terms of brand sentiment. And when you consider that Continental is also Michelin’s main contender in terms of social media equity, it now appears that pole position in the online space is a two horse race between Michelin and Continental. That’s said, at the other end of the spectrum mid-range and economy brands have registered some significant increases in online brand prominence during the last 12 months.

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Related news:

  1. Michelin returns to the top of online brand ranking
  2. Mid-range online brand value growing
  3. Continental scores best online sentiment in 2015 online branding survey
  4. Michelin takes global social media double
27th September 2017/by Chris

Firestone’s UK partnership with Barclaycard Arena continues

UK News

Firestone has continued its partnership with the Barclaycard Arena, making the Birmingham venue’s unsigned area into the Firestone Stage for a second successive year. The stage hosts unsigned artists in the pre-show entertainment arena at selected arena events, exhibiting a wide array of music talent from across the UK to up to 15,800 people.

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Related news:

  1. Firestone sponsors Birmingham Barclaycard Arena’s stage for unsigned acts
  2. Firestone launches third Battle of the Bands contest for unsigned UK musicians
  3. Firestone announces Battle of the Bands shortlist
  4. Firestone launches Roadhawk touring tyre in Barcelona
6th July 2017/by Andrew

Firestone launches Roadhawk touring tyre in Barcelona

Company News, Premium, Product News

Bridgestone’s approach to marketing Firestone has seen the world’s largest tyre manufacturer’s second-line brand rise in prominence in European markets, while a rapidly overhauled product range has helped to solidify confidence in both quality and availability. The self-professed youthfulness of the marketing approach to Firestone has seen the brand featured in various live music venues around the continent, while the summer “Firestone Music Tour” of festivals has increased to sponsorship deals with nine premier events in key markets, including Download in the UK. The introduction of the latest tyre in the Firestone range, the Roadhawk for touring and family cars, was timed to coincide with the first festival of the tour, Primavera Sound 2017 in Barcelona’s Parc del Fòrum, and the company hosted dealers, automotive journalists, and a cadre of lifestyle writers and bloggers, demonstrating the sustained, relatively novel approach Bridgestone has brought to the brand since what might be termed its reinvigoration in 2014.

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Related news:

  1. Firestone targets European mid-range car tyre ‘shake up’ with A-grade Roadhawk
  2. Firestone Destination HP SUV tyre launches
  3. An influx of imports is making the car tyre market even more competitive
  4. Turanza T005 roll-out simplifies touring market for Bridgestone
6th July 2017/by Andrew

TGI reveals new Cosmo Tires branding

International News, Product News

Tire Group International, LLC (TGI) has rebranded its Cosmo Tires private label. Details of the new imagery and range are available on the firm’s “completely retooled” website: cosmotires.com.

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Related news:

  1. Federal Tires Presents YouTube Portal to Online Advertising
  2. Maxxis takes to the ice in Norway
  3. Trelleborg rebrands Elite and Premia ranges
  4. Wheelwright displays new products, demonstrates website
29th June 2017/by admin

Giti releases details of 6 Giti-branded tyres on CV Show 2017 stand

Premium, Product News, UK News

Giti Tire has released details of the six new Giti branded patterns that will be launched at CV Show 2017 (Birmingham NEC, 25-27 April). On show at stand 4G20 will be the GDR655 combi-road drive in 22.5”; the GTL919 long-haul trailer in 17.5”, 19.5”, and 22.5”; the GDR638 regional drive in 17.5” and 19.5”; the GT867 all-position urban in 22.5”; and the GAM837 all-position and GAM851 trailer mixed service patterns in 22.5”. The manufacturer said these models have been carefully selected to support its growing OEM presence throughout Europe or to target specific aftermarket sectors where growth potential has been identified. They each carry either the three-peak mountain snowflake (3PMSF) or M&S marking.

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Related news:

  1. Giti Tire will unveil 20 Giti commercial vehicle tyres at CV Show 2017
  2. Giti launches key commercial tyre sizes one year since rebranding at CV Show 2018
  3. Large stand drives ‘record visitors’ to Giti at CV Show
  4. Giti Tire rebrands UK retreading programme Genesis ahead of CV Show launch
4th April 2017/by Andrew

Michelin returns to the top of online brand ranking

Company News, International News, News, Online Brand Equity, Premium

Michelin has returned to the top of our annual online brand equity study run in conjunction with Cambridge-based specialists NetNames. The results marks a return to fortunes for the French global player, which has dominated the research for most of the 12 years it has been running until Continental seized first position last year. Indeed, the research has only been topped by three of the tyre majors in its history – Michelin, Continental and Pirelli. However, while the top of the table has been dominated by a select few of the world’s largest tyre manufacturers, some of the biggest gains have been made at the opposite end of the spectrum where the mid-range and economy brands we study have some of the biggest gains.

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Related news:

  1. Michelin tops online brand prominence table
  2. Mid-range online brand value growing
  3. Continental scores best online sentiment in 2015 online branding survey
  4. Top tyre manufacturers deny involvement in tyre test manipulation
13th October 2016/by admin

New brand identity for NGK

Company News

NGK, the original equipment supplier of spark plugs, glow plugs and NTK sensors, revealed a new brand identity at the recent Automechanika show in Frankfurt, Germany.

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Related news:

  1. Dayco unveils its new corporate branding
  2. QH Brake Discs now supplied as singles
  3. 500+ former Unipart Automotive employees now with Andrew Page, Parts Alliance
  4. EAG appoints ex-Suplex expert to assist after it becomes brand’s exclusive UK distributor
26th September 2016/by Andrew
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