Prinx Chengshan Europe appoints marketing director
Prinx Chengshan Europe appointed Marina Mamojka, who comes from outside the tyre industry, as its marketing director in November.
Prior to joining Prinx Chengshan, Mamojka spent more than a decade in a media environment. During this time she was responsible for marketing and sales in the major Slovakian TV, radio and printing media houses. She was a member of the team that successfully introduced peoplemetric measurement to Slovakia, and also worked behind the scenes in the first series of Slovakian Pop idol. As an Account Director in branding, she was responsible for successfully launching of Telefónica O2 in Slovakia. In the last few years she spent time as a freelance consultant in the field of marketing as well as working in close cooperation with LEGO Group on experience project – LEGO Festival – which she successfully introduced in a number of European countries.
“My focus will be on the long-term development of the brand. Clear positioning and content behind the brands spiced up with some out-of-the-box thinking – this is what I’ll try to bring in as a former non-tyre marketer. I like challenges and the tyre industry really offers plenty of them“, said Marina Mamojka who reports directly to the European managing director Ivan Majsky.