Apollo appoints J. Walter Thompson as global creative agency

Apollo Tyres has appointed J. Walter Thompson Company as its global creative agency. According to Apollo, the agency won after a multi-agency pitch. J. Walter Thompson Company replaces Apollo Tyres’ earlier agency, The Brooklyn Brothers.

Apollo and Vredestein remain the key brands of Apollo Tyres portfolio, and J. Walter Thompson Company will reportedly work on growing these brands globally.

Marco Paracciani, chief marketing officer, Apollo Tyres Ltd said: “We thank The Brooklyn Brothers for the work done in the last year. We are very excited to have J. Walter Thompson Company on board with us to further grow the two great brands — Apollo and Vredestein. The team has demonstrated real passion and understanding of our brands. We look forward to working with them and develop category leading communications.”

Jagdip Bakshi, J. Walter Thompson Company London Global Team Leader, added: “Apollo is an amazingly successful business which continues to challenge and set new benchmarks in the tyre industry. It is an exciting time to be partnering with them and we look forward to developing great work.”

The new global relationship will be run out of Apollo Tyres’ Global Marketing Office in London and J. Walter Thompson Company will service from its London, Amsterdam and New Delhi offices.