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The re-glocalisation of the tyre market

On first glance, the ownership dispute between Pirelli and Sinochem, the impact of US tariffs on the share prices of premium tyre manufacturers, Bridgestone’s job cuts in Spain, and Apollo Tyres’ decision to shutter its Enschede, Netherlands factory might not appear connected. However, all of them took place in the last month (April 2025) and reflect overlapping trends – geopolitical tensions, macroeconomic pressures, and competitive disruptions – that are reshaping the industry’s landscape. More broadly, some have described the present business era as the end of globalisation. However, looking at the same subject through the prism of the global tyre business suggests we could be witnessing a re-ordering of global powers or even a re-globalisation of the tyre market.

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Apollo appoints Vintage Tyres as UK Vredestein distributor

Apollo Tyres Ltd has signed a distribution agreement with Vintage Tyres for the supply of Vredestein classic car tyres in the UK. Vintage Tyres, which is reportedly the UK’s leading supplier of period-correct tyres for classic vehicles, will supply Vredestein products to trade customers – including tyre retailers, fitters and restoration firms – while also continuing direct sales to retail customers.

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Related news:

  1. Vredestein adverts to appear pitch-side at Manchester United
  2. Apollo Tyres names new UK sales manager
  3. Survey highlights poor understanding of tyre load ratings
  4. 19 finalists chosen for 2015 AutoBild winter tyre test
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Apollo Tyres to close Netherlands factory

As recently as October 2023 Apollo Tyres still spoke of its “long-term commitment to production in The Netherlands,” however this production will come to an end next year. In a statement made public today, the tyre maker confirms that the board of Apollo Tyres NL BV has advised its Enschede plant’s Works Council of its intention to discontinue tyre production and related activities at the facility by summer 2026. Management informed all Enschede staff at a town hall meeting.

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Related news:

  1. Kanwar Tulip celebrates Apollo Tyres’ Dutch connection
  2. Apollo Tyres: Netherlands car tyre production down, but not out
  3. 750 jobs to go at Apollo Vredestein’s Netherlands plant
  4. ‘Europe’s first’ all-season EV tyre demonstrates Apollo Vredestein’s approach to growing market
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Apollo adds to AWE 723+ range

A further two sizes have joined the Apollo AWE 723+ dual excavator tyre range. With the addition of these 280/70-22.5 and 220/80-17.5 tyres for mid-size excavators up to 16 tonnes and compact models between 6 and 10 tonnes, the AWE 723+ range can now accommodate excavators from 6 to 26 tonnes. Apollo Tyres unveiled these latest products at the bauma 2025 show in Germany last week and is offering them for order across Europe starting this quarter.

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Related news:

  1. Longstaff joins Apollo Tyres as OHT Specialist
  2. Apollo Tyres appoints Boerkamp Off-Highway Tyres director
  3. Apollo targeting 50% increase in off-highway tyre share: Interview with European president Benoit Rivallant
  4. Additional Vredestein Traxion tyres launched for Claas Arion Tractor series
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Apollo Tyres names Rajeev Kumar Sinha as CMO

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Apollo Tyres Ltd announced the appointment of Rajeev Kumar Sinha as the chief manufacturing officer on 2 April 2025. He will lead the global manufacturing team, driving the global manufacturing agenda, including strategy and planning, performance optimisation, plant management, integrated manufacturing services (IMS), corporate industrial engineering (IE) and deployment of Advanced Manufacturing Systems, including AI/ML solutions.

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Related news:

  1. Cimcorp appoints new leadership
  2. Apollo Tyres creates Chief Digital Officer role
  3. Apollo Tyres appoints new Belux country sales manager
  4. Apollo Tyres appoints new sales manager in France  
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Additional Vredestein Traxion tyres launched for Claas Arion Tractor series

Apollo Tyres Ltd reports that it is expanding its collaboration with Claas by introducing 14 new sizes of Vredestein Traxion tyres for the Arion 500 and 600 midrange tractors.

Vredestein tyres have long been available for larger Claas tractors, including Axion 800 and 900 models manufactured in Le Mans, France, and the Xerion range produced in Harsewinkel, Germany. Expanding the Traxion range for Arion 500 and 600 models addresses reported “strong demand from end users for Vredestein tyres across a diverse range of Claas equipment”.

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Related news:

  1. New XL press in Enschede: Apollo Vredestein begins 5-year agri investment programme
  2. Apollo Vredestein spoiler for Porsche 911 Turbo
  3. 19 finalists chosen for 2015 AutoBild winter tyre test
  4. Jon Cottrell joins Vredestein UK
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Apollo Tyres to expand PCR capacity by almost 10%

Although Apollo Tyres’ capital expenditure won’t reach its targeted level of Rs 10 billion (£92.2 million) during the 2025 financial year, it’ll be a different story when the new year begins on 1 April. In addition to confirming that FY25 CapEx will only “be around” Rs 7 billion to Rs 8 billion (£64.5 million to £73.7 million), during an investor conference call on 7 February Chief Financial Officer Gaurav also mentioned that the tyre maker intends to significantly raise CapEx for FY26 and shared details of specific projects.

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Related news:

  1. Apollo Tyres: Tech-driven capacity growth
  2. Apollo Tyres opens €475 million greenfield Hungarian plant
  3. Increasing ag focus: Apollo Vredestein reducing PCR production in Netherlands plant
  4. Apollo Tyres: Netherlands car tyre production down, but not out
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Apollo Tyres reports lower Q3, 9M profits

Apollo Tyres Ltd has announced its unaudited financial results for the third quarter (October to December) and nine first months of the 2024-25 financial year, reporting consolidated revenue of Rs 69.28 billion (£635.30 million), an increase of 5.1 per cent over the same period last fiscal. Both the tyre maker’s Indian and European operations delivered mid-single-digit revenue growth during the quarter. Operating profit declined 21.6 per cent compared with the prior year, to Rs 9.47 billion (£86.84 million), while net profit was, at Rs 3.37 billion (£30.90 million), 32.2 per cent lower.

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Related news:

  1. Apollo Tyres: Cost of raw materials, chip shortage impacts on operating performance
  2. Apollo Tyres FY 2021-22 financial results
  3. Apollo Tyres reports 24% lower profit in Q1 2024/5
  4. Apollo Tyres – steady revenue growth amid challenging conditions in H1 FY25
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Sword of Honour – Apollo Tyres gains British Safety Council award

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The British Safety Council has awarded Apollo Tyres Ltd its Sword of Honour, demonstrating excellence in the management of health and safety risks at work. The company’s plant in Andhra Pradesh, India gained this distinction after achieving Five Stars in the British Safety Council health and safety management audit conducted in the qualification period between 1 August 2023 and 31 July 2024. The tyre maker also demonstrated, to an independent panel, excellence in its health and safety management throughout the business – from the shopfloor to the boardroom.

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Related news:

  1. Design and architecture award for Apollo R&D centre
  2. Apollo Tyres partners with Indian cricketing great
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Apollo Tyres – steady revenue growth amid challenging conditions in H1 FY25

Apollo Tyres Ltd has reported modest revenue growth for the first half of the financial year that ends 31 March 2025 (FY25), reflecting strong replacement segment performance in India and a robust passenger vehicle segment contribution in Europe. The company’s performance reflects a mixed landscape, with supply chain costs and inflationary pressures continuing to affect profitability, particularly in India, its largest market.

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Related news:

  1. Apollo Tyres: Cost of raw materials, chip shortage impacts on operating performance
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Apollo Tyres expands EnduRace range with new 60 Series

Apollo Tyres has expanded its EnduRace range of truck and trailer tyres for 22.5-inch rims, introducing two new long-life products designed for heavy-duty applications. These additions mark the company’s debut in the 60-profile segment. Apollo Tyres adds that it designed the EnduRace RD 60 Series drive tyre and RA 60 Series trailer tyre for heavy-duty applications, delivering “superior performance, durability and efficiency” for commercial fleets.

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Related news:

  1. Apollo EnduRace RD2 now available in 295/80 R22.5
  2. New size options join Apollo EnduRace RA2 range
  3. SL Apollo Tyres Trucksport Gears Up for FIA ETRC
  4. Apollo Tyres opens €475 million greenfield Hungarian plant
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Apollo’s ‘critical role’ in commercial vehicle tyres, retreads and fleet solutions

Commercial vehicles are the backbone of supply chains, and their tyres play a crucial role in keeping everything moving smoothly. As the industry responds to changing regulatory requirements and intense competition, fleet operators demand tyres that can handle heavy loads, navigate various weather conditions and optimise fuel efficiency. Yves Pouliquen, VP commercial at Apollo Tyres recently spoke to Tyres & Accessories and shared about the manufacturer’s answers to those questions.

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Related news:

  1. Apollo Tyres opens €475 million greenfield Hungarian plant
  2. Apollo OE on Schwarzmüller trailers
  3. Apollo seeking European TBR tyre market share boost with new products, increased production
  4. First commercial OEM deal: Apollo tyres for Iveco Way lines
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Apollo recalls 4300 tyres

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Apollo Tyres Ltd is recalling 4,300 tyres supplied to its distributor partners in Europe (3,540 units), Turkey (266 units), the USA (194 units), and the United Arab Emirates (26 units). The remainder are still in the tyremaker’s own warehouses. According to the company, the recall covers 28 different passenger car product lines, across both the Apollo and Vredestein tyres brands.

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Related news:

  1. Apollo Tyres opens €475 million greenfield Hungarian plant
  2. Conserving costs, maximising business: Apollo Tyres’ response to the coronavirus pandemic
  3. Apollo Tyres: Netherlands car tyre production down, but not out
  4. Apollo Vredestein plant restructuring: Dutch politicians seek answers from European Commission
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Apollo Tyres reports 24% lower profit in Q1 2024/5

The Board of Directors of Apollo Tyres Ltd has approved the company’s unaudited results for the first quarter of the financial year 2024-25, reporting a consolidated revenue of Rs 63.35 billion (£590.70 million). Operating profit amounted to Rs 9.09 billion (£84.68 million), down 13.5% from a year earlier, while net profit decreased 23.9% year-on-year, to Rs 3.02 billion.

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Related news:

  1. Apollo Tyres maintains turnover, increases profits
  2. Apollo Tyres looking for ‘healthy topline growth’ after 22% sales increase in FY 2017-18
  3. Apollo Tyres: Stable sales in Europe, but profits further in the red
  4. Apollo Tyres: Cost of raw materials, chip shortage impacts on operating performance
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Apollo Tyres harnessing IoT solution to lift productivity & save energy

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Faced with limited insight into the performance of its tyre manufacturing equipment, Apollo Tyres recently sought an Internet of Things (IoT) solution that would digitalise and standardise its manufacturing processes. It approached Deloitte, who worked with the tyre maker to implement such a solution on Amazon Web Services (AWS), connecting production equipment to a data lake. The result was a 9% increase in productivity on primary equipment and 3% reduction in energy usage.

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Related news:

  1. Aiming for market leadership: Apollo investing a further £610 million in India
  2. Cutting ‘bad’ costs, working smarter – Apollo MD Neeraj Kanwar answers T&A’s questions
  3. Falken Tire takes pole position in 2020 global social media ranking
  4. Conserving costs, maximising business: Apollo Tyres’ response to the coronavirus pandemic
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