The BMW Group has selected Vredestein Ultrac summer tyres as original equipment for its BMW X2 and 5 Series models. It is also extending an existing supply agreement for the BMW X1 to encompass an additional Ultrac size option.
Vredestein will launch a new ultra-ultra-high performance summer tyre, the Ultrac Pro, this spring. Featuring innovations in the structure and tread compound, Vredestein has engineered the tyre for “superior handling and class-leading comfort.” It will be presented for a wide range of performance vehicles and supercars with 18-24 inch wheels.
Vredestein has become the Official Main Sponsor of the FIS Alpine World Ski Championships 2025, which will be held in Saalbach, Austria from 4 to 16 February next year. Building on a successful partnership with the flagship event in 2023 in Courchevel and Méribel, France, the new sponsorship deal will enhance brand recognition and drive further awareness of award-winning Vredestein winter and all-season tyres.
Apollo Tyres has added 11 new options to its award-winning Vredestein Wintrac Pro range. According to the company, the Wintrac Pro is suitable for a variety of vehicles, including the Peugeot 3008, Volkswagen ID5 and ID Buzz, and Tesla Model Y. The Wintrac Pro portfolio now encompasses 120 different dimension options, for rims from 17 to 22 inches.
The upper end of the agricultural tyre market is keenly contested, pressure from below is strong, and manufacturers must walk a tightrope between covering the cost of R&D investments and finding competitive price points. The Vredestein strategy is to split production between two locations, a practice that enables the brand to offer high end solutions while also catering to farmers and contractors who prioritise affordability.
Just over half of UK motorists check their tyre pressures at least once per month, according to research commissioned by Apollo Tyres. Of the 1,000 motorists polled, 15 per cent say they check their tyre pressures weekly, 11 per cent say once a fortnight, and 29 per cent once per month.
Apollo Tyres is celebrating the achievement of its latest Vredestien Quatrac all-season tyre, after the product secured second place in the 2023 Auto Express All Season Tyre Test. Developed for mid-sized family cars and SUVs, the Quatrac was given a ’Recommended’ rating alongside the winning Goodyear Vector 4Seasons Gen-3, having proved its all-round performance in all conditions – it was top in braking on snow and in the wet, while it only dropped one place in the dry braking test, emphasising its safety credentials. Overall, it was just 0.1 per cent behind the winner. The Quatrac could also be called a value champion, acquired for a price around 20 per cent cheaper than the winning tyre.
Independent German test institute DLG has approved the soil preservation and fuel saving characteristics of Apollo Tyres’ new Vredestein VF Flotation Optimall tyre in size VF 750/60R30.5. During the field tests, the Vredestein VF Flotation Optimall achieved a ground pressure that was 25 per cent lower than the other VF competitor tyres tested. It also featured the largest contact surface in its class. Compared to the budget VF tyres in the test, the Vredestein tyre achieved no less than 50 per cent less soil pressure.
Apollo Tyres will launch Vredestein’s new Ultrac Pro ultra-high performance summer car tyre in spring 2024. The manufacturer said the tyre will target both “advanced handling capabilities and superior driving comfort” at what it calls an “accessible price”. The development tyre is currently in its final phase of real-world testing. The manufacturer will bring the tyre to market in a wide range of 18-24” sizes, compatible with a broad spectrum of sportscars, supercars and high-performance saloons, hatchbacks and SUVs. The Ultrac Pro is Vredestein’s first all-new UHP summer tyre since the Ultrac Vorti in 2012.
Agricultural machinery manufacturer AGCO has chosen the Vredestein VF Traxion Optimall as original equipment for its new range of Fendt 700 Gen7 tractors. Effective immediately, tractor buyers can order the Fendt Vario 720, 722, 724, 726 and 728 with the Traxion Optimall in the rear wheel size VF 710/70 R 42 and front wheel size VF 600/70 R 30. Additional sizes will be offered in the near future, fulfilling growing customer demand for Vredestein Traxion tyres on Fendt tractors.
Apollo Tyres Ltd has inaugurated its second Vredestein-branded retail outlet in India at Arihant Tyres, outside DB City Mall in Bhopal, central India, which is also a hub for other premium tyre brands. The outlet was inaugurated by Rajesh Dahiya, vice president, Sales and Service, Apollo Tyres Ltd along with Ashok Jain Pitalia, Proprietor, Arihant Tyres, in the presence of car and bike enthusiasts from the region.
According to a survey commissioned by Apollo Tyres, almost two-thirds of electric vehicle (EV) owners in the UK would prefer to purchase replacement tyres that have been developed specifically for use on this type of vehicle. A poll of 1,000 motorists showed that 64 per cent of EV drivers said they would favour EV-specific replacement tyres, compared to just one per cent who say they would be unlikely to choose these.
Apollo Tyres’ 2022 launch of the Vredestein Quatrac Pro EV represented a first for the manufacturer as it brought to market Europe’s first dedicated all-season electric vehicle tyre. It has since added additional sizes to boost EV segment coverage. The tyre features a range of advanced design features and high-quality materials, delivering impressive levels of grip and traction in all conditions, while also promoting range via low rolling resistance and lighter construction. It is also designed for a quiet and comfortable ride. Apollo leveraged Vredestein’s experience in supplying all-season tyres dating back to the early 1990s, with the Quatrac Pro EV spearheading its move into specialised products for the emerging EV tyre segment, while also diversifying further its portfolio for the fast-growing European all-season tyre segment. “We are proud to pioneer this segment and will continue to lead the market with innovative products that cater for the next generation of vehicles,” Benoit Rivallant, president and CEO at Apollo Tyres Europe, told Tyres & Accessories.
The Board of Directors at Apollo Tyres Ltd. reports a 124 per cent increase in net profit during the three months to 30 June 2023, the first quarter of the company’s 2023-24 fiscal year. Chairman Onkar Kanwar credits the efforts of Apollo’s European business towards this result.
It is now almost two years since Apollo Tyres introduced Vredestein tyres into India, with the company using its vast network of business partners to sell the brand. On 23 June it inaugurated the country’s first Vredestein outlet and intends to follow the opening of this branded centre in Bengaluru with further Vredestein outlets in “all the key metropolitan cities in the country with a significant vehicle park of high-end cars and superbikes.”