Audi has selected Apollo Tyres’ latest Vredestein Ultrac and Sportrac summer tyres as original equipment for the Audi A1 Sportback, with factory fitment on selected models. Produced at Apollo Tyres’ facilities in Hungary, the tyres chosen by Audi will be supplied in two sizes, 15-inch for the Sportrac (185/65 R15 V) and 17-inch for the Ultrac (215/45 R17 W). Both tyres are also available in the replacement market.
A further 25 new dimensions are joining the Vredestein all-season tyre portfolio in response to fast-growing demand for these products. These fitments for 15- to 22-inch rim diameters expand three ranges, the Vredestein Quatrac line for compact and family cars and SUVs, Quatrac Pro for high-performance cars and SUVs and Comtrac 2 all-season+ for commercial vehicles.
After a Covid-enforced delay, Auto Express has published its 2021 Summer Tyre Test, with Hankook leading a list of nine top tyre brands. Each of the nine tyres displayed strengths in at least one of the test segments. The UK magazine used Continental’s Contidrom proving ground near Hanover in Germany to conduct its objective performance tests, enlisting the help of a local independent tyre tester to get around travel restrictions in the country before verifying the results. The problems of testing tyres in Europe with rules around travel in flux also affected the way Auto Express was able to get tyres to the proving ground; rather than acquire tyres on the open market, it asked manufacturers to send sets, verifying the test-topping tyres against regular production models after the fact. The magazine used the size 225/45 R17, as it had previously in 2018 – a very popular UK size for compact to medium-sized family cars, and in this case one fitted to the tyre test mainstay Volkswagen Golf.
Vredestein is chuffed that its Quatrac is joint winner of the latest Autozeitung all-season tyre test. The Vredestein tyre tied for first place in the test of nine 205/55 R16 all-season tyres, and was also named Autozeitung’s price-performance recommendation.
Apollo Tyres (UK) has appointed a new specialist to oversee sales of its growing off-highway tyres (OHT) range and support existing and new customers. Darren Longstaff becomes Apollo Tyres’ OHT Specialist and brings over 35 years of experience in the tyre industry.
Apollo Tyres reported substantially improved key results at the start of its new financial year, which runs from 1 April 2021 to 31 March 2022. The Indian tyre maker, owner of the Vredestein brand since 2009, reported a 59.5 per cent increase in sales during the three months to 30 June.
Apollo Vredestein is enhancing its European agricultural tyre production activities at its Enschede factory in the Netherlands by bringing a new 104-inch tyre press into service in mid-March. The newly-installed tyre press will mainly produce tractor tyres for the XL segment (up to 2.30 metres in diameter and weighing up to 550 kg), products suitable for tractors between 200 and 500 hp. The tyre maker says the commissioning of the press represents a “significant increase in capacity” for this tyre segment.
Dutch tyre brand Vredestein is coming to India. During an investor call this month, parent company Apollo Tyres confirmed that Vredestein products are being manufactured in this market and will be introduced locally during the first quarter of 2021.
Vredestein has launched its new Ultrac car tyre today, with a range of sizes between 15 and 18 inches suited to many of Europes biggest selling compact-medium sized cars. The tyre, the third Vredestein has launched during the pandemic, has been developed with full life cycle sustainability a key consideration. Yet the Ultrac’s performance in wet and dry conditions is also head and shoulders above its predecessor – the manufacturer says overall performance is 15 per cent better. In addition to its green credentials, the Apollo Tyres global R&D centre in Enschede, Netherlands focused on safety and comfort. As a result, the company’s flagship European brand calls the tyre’s performance “best-in-class”. Hosted by Formula 3 driver Vicky Piria, the tyre’s launch was streamed online in a virtual presentation suite, with chief technical officer Daniele Lorenzetti supplying insight into the development of the new tyre.
Apollo Tyres Europe has appointed UK-based agency PFPR Communications to conduct public relations for the Vredestein brand in Europe. Working across the company’s business in the passenger car, off-highway, and truck and bus sectors, the specialist automotive agency will handle public relations strategy, media relations and asset generation alongside a host of other communication tasks.
Vredestein has introduced further Traxion Optimall sizes. It says these additions to its 2018-launched Very High Flexion range are “ideal for ploughing” thanks to their maximum width of 65 centimetres. This enables the VF650/85R42 and VF650/85R38 tyres to “fit perfectly in the furrow.” The manufacturer adds that the Traxion Optimall’s traction and self-cleaning properties also make the tyre “very suitable for plough activities. In addition to these rear wheel fitments, Vredestein has released a new VF600/70R34 front wheel size.
One way or another 2020 has been an eventful year for all of us. The same is true at Apollo Tyres where, at a global level, the company has had to navigate pandemic-related production pauses and restarts along with new factory openings and the decision to enter the two-wheel segment. At the same time as continuing to develop the Apollo brand, the company has also given the Vredestein brand a big push during the last month or so. First, with the launch of a new all-season range, then with the introduction of a new North American tyre line-up and – in order to support both – a pitch-side advertising partnership with Manchester United football club. Tyres & Accessories recently interviewed Neeraj Kanwar, vice chairman and MD, Apollo Tyres Ltd in order to find out more.
Vredestein has expanded its Traxion 65 tractor tyre series. First introduced at Agritechnica 2019, Vredestein has added 15 sizes, covering a complete range from 16 to 42 inches. All 19 tyres are available for the aftermarket and various tractor brands are offering them factory fitted. The Traxion 65 series is Vredestein’s follow-up to the popular Traxion+. It was redesigned to incorporate the latest technologies developed for the Vredestein Traxion Optimall VF. Proven features, including the curved lugs and the large contact area in the middle of the tread, have been retained, with comfort and traction characteristics improved.
Continuing its long association with Manchester United, Apollo Tyres recently extended ‘Official Global Tyre Partner’ status with a parallel association with the company’s Vredestein tyre brand. The move is part of a wider growth strategy for the Vredestein brand across the Europe and North American markets.
Dutch tyre brand Vredestein, part of the Apollo Tyres family since 2009, is a name well-known amongst European motorists. This isn’t the case in the USA and Canada, where Vredestein’s only enjoyed a niche following in past years. Apollo Tyres now intends to change this – in September it launched a “comprehensive brand offensive” there backed by a full range of new tyre lines explicitly designed for and developed in North America.