A successor to the Vredestein Traxion+ will be introduced at the Agritechnica show. The new tyre is called the Traxion 65, and Vredestein says it incorporates new technologies derived from the development of the tyre maker’s flagship VF product, the Traxion Optimall.
Apollo Vredestein’s UK operation has announced its partnership with British Jaguar E-Type specialist Eagle E-Types. The company’s range of handcrafted models, famous worldwide, run on Vredestein high performance tyres, which the tyre brand says reflects its classic car heritage and “sensitivity for that market’s unique demands…coupled with its focus on contemporary performance.”
Rowledge Garage has selected Apollo Vredestein as its tyre manufacturer of choice because of the Vredestein brand’s 110 year heritage and reputation. “We felt that we needed a brand which could guarantee performance, safety and quality to our customers,” said current owner Martin Hoare. “We have built our business on trust and reputation, and Apollo Vredestein shares that philosophy with us.”
Vredestein has been engaged in the agricultural segment for over twenty years, and in the UK has now further reinforced its commitment to providing solutions for agricultural OEMs and end users by joining the National Association of Agricultural Contractors (NAAC) as a Corporate Partner.
Manitou telescopic handlers have become the latest products to be equipped with Vredestein agri segment tyres as original equipment. From April, they can be delivered to customers fitted with tyres from the Vredestein Endurion radial agro-industrial range.
Vredestein is the official tyre partner and main sponsor of the world-renowned Mille Miglia rally for the third year running. The tyre brand has five teams participating in this year’s Mille Miglia, two of which are exclusively female. Female participation in the historic 1000 Miglia (1927-1957) was only recorded in 16 out of 24 events but, apart from one crew in 1957, a male pilot or co-pilot was always included.
Apollo Vredestein has been selected as tyre supplier for Lowland Rescue and Kent Central Ambulance services. The services join Medi 4 Ambulance Service in using the manufacturer’s products on their fleets.
Apollo Vredestein is supplying Vredestein brand agricultural tyres to John Deere’s Mannheim, Germany plant, allowing buyers of the tractor-maker’s 6R and 6M series to choose Vredestein Traxion tyres as original equipment.
Riders in the UK and Europe will encounter a new brand of motorcycle tyre later this year, a brand with its sights set on the big players. Entering a hotly-contested market poses a sizable challenge, but the newcomer has several aces up its sleeve. Not only is it produced by a major tyre maker that is already established in Europe, anyone who’s ever shopped for car tyres will find the brand reassuringly familiar.
Growth within the all-season tyre segment is brisk. These tyres hold around ten per cent of the consumer replacement market in Europe, and sales are rising by almost 20 per cent year-on-year. Figures for the UK market are broadly similar. Runabouts and smaller SUVs have driven most activity within the segment to-date, yet Vredestein believes demand exists and is increasing further up the automotive food chain. To cater for this anticipated demand, it has introduced an all-season tyre specifically developed for performance vehicles.
Two Apollo Vredestein tyres have been given strong plaudits after earning recommendations from the German-speaking motoring associations and testing organisation ADAC. Looking at commercial van tyres for the first time, the Apollo Altrust van tyre took first position out of 16 models tested, while Vredestein, a relative veteran of such tests compared to its sister brand, was only bested by Bridgestone’s Turanza T005, taking second place on the car tyre podium with its Sportrac 5.
The launch of a flagship product is a tough act to follow, but Apollo Vredestein has managed to keep things interesting this past year. The ranks of its top-flight Traxion Optimall line have swelled since the tyre’s launch at Agritechnica 2017, and the Vredestein brand is also experiencing growth further down the size scale. By doing so, doors are opening to markets where Vredestein isn’t yet well known in agricultural circles.
Vredestein has been awarded the gold medal in the LAMMA 2019 Innovation Awards’ Driven Innovation category for its Traxion Optimall tyre. This VF (very high flexion) tractor tyre is designed to deliver traction, fuel efficiency and productivity to reduce substantially the total cost of ownership. It will be displayed on the Vredestein stand at LAMMA Birmingham, the UK’s largest farm machinery, equipment and services show, on 8-9 January.
Vredestein has produced a promotional video focused on the role of farmers, their connection to the soil, and the hard work they do every day. Made by award-winning Amsterdam-based studio Sounds Like Film and the result of nine months of filming, the video is part of Vredestein’s Live the Land campaign for its agricultural tyre portfolio.