• Twitter
  • Facebook
  • Instagram
  • Subscribe
  • Free Newsletter
  • My Account
Tyrepress
  • 0Shopping Cart
  • NewsNews
    • Latest News
    • Company News
    • UK News
    • Product News
    • International News
    • Retreading
    • Career Tracks
    • Motorsport
    • Video
    • Tyrepress Videos
  • Data
    • Leading Tyre Manufacturers
    • Leading Retailers (UK)
    • Social Media Ranking
    • Online Branding
    • Brand Finance rankings
    • Blue Light Fleet Analysis
    • Astutus Research analysis
    • Tire Market Forecasts
  • Features
    • Goodyear to buy Cooper – special supplement
    • TPMS and Sensor Technology 2021
    • Tyre Industry Conference 2020
    • Online Tyre Business 2020
    • Kick-starting your business webinar May 2020
  • Business Directory
    • Browse Entries
    • List Your Company on the Business Directory
  • Jobs
    • Situations vacant
    • Career Tracks
  • Classifieds
  • Magazine
    • Latest Issue
    • Read Tyres & Accessories Magazine online
    • Tyres & Accessories Magazine Archive
  • Shop
    • Subscription Shop
    • Report Shop
    • Directory Shop
  • About
    • Company Profile
    • Media Information
    • Frequently Asked Questions (FAQs)
    • Legal
    • Contact Us
  • Tyre Tests
  • Search
  • Menu
You are here: Home1 / News2 / Product News3 / Vredestein launches Ultrac summer tyre – 15% better performance

Vredestein launches Ultrac summer tyre – 15% better performance

Date: 27th January 2021 Author: Andrew Bogie Comments: 0
The new Vredestein Ultrac has improved wet and dry performance over its predecessor by 15% (Photo: Apollo Vredestein)

The latest car tyre from Vredestein boast wet and dry performance 15% better than its predecessor, while a focus on sustainability has seen fuel efficiency increase by 5%

Vredestein has launched its new Ultrac car tyre today, with a range of sizes between 15 and 18 inches suited to many of Europes biggest selling compact-medium sized cars. The tyre, the third Vredestein has launched during the pandemic, has been developed with full life cycle sustainability a key consideration. Yet the Ultrac’s performance in wet and dry conditions is also head and shoulders above its predecessor – the manufacturer says overall performance is 15 per cent better. In addition to its green credentials, the Apollo Tyres global R&D centre in Enschede, Netherlands focused on safety and comfort. As a result, the company’s flagship European brand calls the tyre’s performance “best-in-class”. Hosted by Formula 3 driver Vicky Piria, the tyre’s launch was streamed online in a virtual presentation suite, with chief technical officer Daniele Lorenzetti supplying insight into the development of the new tyre.

Vredestein Ultrac characteristics

The new Vredestein Ultrac tread view

Vredestein’s double-digit leap forward in tyre handling and high-speed cornering performance is supported by several technical developments. The Ultrac features an enhanced tyre cavity with a squarer footprint. Its stiffer tread pattern and centre rib with parabolic lateral grooves enhance steering response and precision for a safe and dynamic driving experience. Additionally, the tread has been formulated to deliver a 5 per cent improvement in rolling resistance, boosting fuel efficiency and reducing CO2 emissions. Alongside its performance benefits, Vredestein has channelled its usual appealing aesthetics into the all-new Ultrac.

The Vredestein R&D team used next-generation tread compound technology to achieve 10 per cent better braking than its predecessor on dry and wet surfaces. This results from the new Ultrac’s 50 per cent increase in traction-enhancing silica and resin compounds, combined with multifunctional polymers, the manufacturer states.

Vredestein states that it prioritised comfort and the optimisation of the driver experience in the development of the Ultrac. Shock absorption is enhanced by reduced apex height, optimised sidewall construction and increased flex zone to deliver a quieter ride. In addition, the pitch sequence of the tyre has also been optimised at different tyre diameters to increase acoustic comfort.

‘Significant leap forward’

Vredestein Ultrac sidewall view

Yves Pouliquen, sales and marketing director Europe, said: “Building on over two decades of development, the all-new Ultrac tyre represents a significant leap forward for handling, comfort and noise reduction in the summer tyre market. Our R&D engineers have achieved new levels of performance while minimising rolling resistance to deliver a tyre that achieves class-leading performance, superb comfort and outstanding looks.”

Summer tyres remain the dominant choice for motorists in many European markets, making the new Ultrac variant one of the Vredestein brand’s most significant products. The company believes the new tyre will “strengthen its brand position across key markets while reinforcing Vredestein’s renowned premium performance qualities.”

We're attending the virtual launch of the new @Vredestein Ultrac summer car tyre, presented by Formula 3 driver @VickyPiria

— Tyrepress.com (@Tyrepress) January 27, 2021

Related news:

  1. Vredestein tyres fitted on Eagle E-types models
  2. Pirelli launches first all-season tyre with ‘seal inside’
  3. Vredestein eyeing UK fleet market
  4. Traxx Tyres adds Vredestein tyres to distribution range
Comments

Leave a Reply Cancel reply

Connect with:
Facebook Google Twitter

Your email address will not be published. Required fields are marked *

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share on Reddit
  • Per E-Mail teilen

Advert Location 348

Related Tags

Apollo Vredestein, car tyres, featured, summer tyres, Vredestein, Vredestein Ultrac

Advert Location 28

Top five articles this week

Advert Location 29

© 2020 - Tyrepress
  • Twitter
  • Facebook
  • Instagram
  • WhatTyre
  • Reifenpresse
  • PneusNews
A foretaste of normality: Michelin launches 2021 Guide Mitas tyres OE on 2021 KTM 1290 Super Adventure S
Scroll to top