Is Avon now a motorcycle tyre brand?
Avon remains part of the brand spectrum within the Goodyear group, but – according to German representatives of Goodyear EMEA - it will only be offered as a motorcycle tyre brand in future (Large picture: NRZ/Arno Borchers; Small: Ralph J. Conway, GRS)
Following Goodyear’s takeover of Cooper and the integration of the German Cooper sales organization in Goodyear Germany, the German wing of Gooodyear EMEA has added two more logos to its product portfolio, those of the Cooper and of Avon brands. However, the German introduction of the latter is bringing with it significant changes in the Avon brand’s positioning.
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