Tag: branding

Landsail refreshes brand identity

Landsail refreshes brand identity

23rd June 2016 | 0 Comments

Landsail Tyres has refreshed its brand, targeting both the trade and public. The brand is seeking consolidation having become a high-selling brand in the UK market; it states the brand identity will “re-affirm Landsail’s position… by showcasing [its] exceptional value for money.” The brand, produced by China’s Sentury Tire, has grown quickly, with a range spanning over 250 sizes, most recently including Landsail’s first venture into the all-season market, offering comprehensive coverage for the UK market, in which sales are thought to have reached 1.2 million. Landsail itself states that it supplies “one in every 25 tyres sold in the UK.”

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Firestone sponsors Birmingham Barclaycard Arena’s stage for unsigned acts

Firestone sponsors Birmingham Barclaycard Arena’s stage for unsigned acts

23rd March 2016 | 0 Comments

Firestone has launched its sponsorship of a stage for up-and-coming musicians at selected Barclaycard Arena events. The Firestone Stage allows acts to play inside the Birmingham venue before headliners take to the stage, and was officially launched on 21 March at Ellie Goulding’s Birmingham show. The stage offers musical talent from across the UK to play in front of up to 15,800 people on the main concourse. The stage will also host Firestone’s annual Battle of the Bands competition, where musicians compete to win personalised Marshall amplifiers, music equipment and an opportunity to perform on the stage in future months.

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WAIglobal further extends new branding

WAIglobal further extends new branding

10th March 2016 | 0 Comments

WAIglobal has now included its extensive range of ignition leads and coils in its new corporate identity and packaging, available under the brand name WAI.

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WAI to showcase new corporate identity at Automechanika Birmingham

WAI to showcase new corporate identity at Automechanika Birmingham

16th February 2016 | 0 Comments

WAIglobal is set to attend Automechanika Birmingham, taking place at the NEC in Birmingham from 7-9 June 2016, exhibiting its full product range on stand 10G28. The global automotive parts supplier has recently implemented a completely new brand structure on an international level, and it is gearing up to showcase its new corporate identity at […]

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WAIglobal’s multi-million pound new look

WAIglobal’s multi-million pound new look

3rd September 2015 | 0 Comments

WAIglobal is completely overhauling its branding with the introduction of new packaging and corporate identity under the name WAI.

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Maxxis Gives County a Makeover

Maxxis Gives County a Makeover

7th July 2015 | 0 Comments

County Tyres is the latest dealership to have had a complete makeover courtesy of Maxxis, after demonstrating its commitment to the tyre manufacturer. The Newport Centre of Excellence will now have all of its external signage updated courtesy of the tyre maker and Stapleton’s.

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Apollo appoints J. Walter Thompson as global creative agency

Apollo appoints J. Walter Thompson as global creative agency

17th June 2015 | 0 Comments

Apollo Tyres has appointed J. Walter Thompson Company as its global creative agency. According to Apollo, the agency won after a multi-agency pitch. J. Walter Thompson Company replaces Apollo Tyres’ earlier agency, The Brooklyn Brothers.

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Wolfsburg footballers ‘appear’ on Linglong’s anniversary stand

Wolfsburg footballers ‘appear’ on Linglong’s anniversary stand

11th June 2015 | 0 Comments

This year Linglong Tire marks its 40th anniversary. To this end, the company’s Autopromotec 2015 stand carried suitably celebratory messages, not to mention the “appearance” of two top-flight footballers. As “Top Partner” to German Bundesliga VfL Wolfsburg, Linglong Tire displayed the life-size full-body photos of Wolfsburg stars Kevin De Bruyne and Bas Dost for visitors to take pictures next to. Linglong Tire also hosted a football shooting game during the exhibition, which was reportedly “warmly welcomed” by visitors.

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Landsail appoints Leigh Melling as UK brand manager

Landsail appoints Leigh Melling as UK brand manager

13th April 2015 | 0 Comments

Sentury Tire brand Landsail has appointed Leigh Melling as its new UK brand manager. Peter Cross, representing Landsail, said: “We’re looking forward to working with Leigh to keep driving the Landsail brand forward. We’re continually looking to develop our dealer offer and sales strategies and the vision and skills Leigh brings will be integral to this.”

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Carlisle becomes Carlstar

6th March 2015 | 0 Comments

Carlisle Transportation Products BV, which produces specialty tyres, wheels, and industrial belts, has changed its European company name to The Carlstar Group BV.  The new name is intended to combine “the strong heritage of the Carlisle brand while reflecting a renewed focus on the company’s future growth.” “The Carlisle brand has been built over a […]

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Firestone promotion winners attend Brit Awards

Firestone promotion winners attend Brit Awards

27th February 2015 | 0 Comments

The two winners of Firestone’s ‘Roll On Then Rock Out’ prize draw were able to witness Sam Smith’s continued rise, and Madonna’s latest fall as VIP guests at the Brit Awards. The promotion, for motorists purchasing two new Firestone tyres, gave away more than £100,000 in iTunes vouchers, and ran in November 2014.

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Lego overtakes Ferrari as World’s most powerful brand

Lego overtakes Ferrari as World’s most powerful brand

17th February 2015 | 0 Comments

Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable. Analysis of the world’s top brands shows Lego has replaced Ferrari as the world’s most powerful brand, with Ferrari dropping to ninth.

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JK Tyre a Superbrand again

JK Tyre a Superbrand again

2nd December 2014 | 0 Comments

JK Tyre has been chosen as a Superbrand for the year 2013-14 and ranked amongst the top ten per cent of all brands, across categories in India. This is the third year in a row that Superbrands India has chosen JK Tyre as a Superbrand, and so far it is the only Indian tyre brand to be chosen as a Superbrand. This year, the company improved its overall net score from 6.8 to 7.6 out of 10.

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Firestone launches musical promotion, with iTunes vouchers and Fiat 500s

Firestone launches musical promotion, with iTunes vouchers and Fiat 500s

18th November 2014 | 0 Comments

Bridgestone is continuing its youthful “reinvigoration” of the Firestone brand through a musical retail promotion. The ‘Rock On Then Roll Out’ sales campaign runs until November 30, with more than £100,000 in iTunes vouchers and a chance to win a trip to The Brit Awards on the table. Firestone increased European activity has so far […]

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Faster than ever – online business is an increasing feature of the tyre sector

3rd October 2014 | 0 Comments

Super-fast broadband is now commonplace across the UK. According to the telecoms regulator Ofcom, the average speed in the UK is now 18.7mbps. Even in rural areas they are generally getting speeds of 13.6mbps. To put this in perspective, the UK average five years ago was 4.1mbps and at that time many places were not getting speeds as high. But what’s all this got to do with tyres? The specific answer is that this month we are covering the “Online Tyre Business” in some detail. But the more general answer is because it is increasingly prominent part of our culture and therefore tyre-buying consumer behaviour. But first another statistic.

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