Firestone has launched the Winterhawk 4 winter tyre – the next generation of the Bridgestone brand’s flagship winter tyre line. The tyre targets cars and on-road SUVs at a mid-range, value price. Firestone says its Winterhawk 4 tyre has been engineered for optimal control and handling in cold and unpredictable conditions. The manufacturer states that the new tyre offers improved traction on snow and ice at around 7 per cent better than the Winterhawk 3. Braking distances on wet winter roads are 4 per cent shorter too.
Bridgestone says it is “sowing the seeds for a busy season of sales amongst farmers and contractors, following what it describes as its “best ever” showing at LAMMA. Agriculture sales manager Stephen Lamb and his team presented the features of the manufacturer’s premium VT-Tractor range. With spring drilling planned for the coming weeks and months, and the UK’s wet weather causing headaches, the VT range offsets the worst that these elements can throw at farmers as it can operate at lower inflation pressures. With much larger footprints, the wettest and boggiest of land is still protected as a result.
Bridgestone will show off its pulling power at LAMMA alongside its Firestone brand on 7-8 January 2020. The manufacturer hopes that its dual-brand approach to the agricultural show will double its impact on people visiting the stand, which will feature a multi-V8 modified tractor puller called ‘Aftermath’ on Firestone Puller 2000 tyres centre stage.
Firestone has shortlisted eight acts for the final of its Road to the Main Stage competition. The competition has been developed over five years, reaching out to more than 3,500 entrants since its inception in 2015 and generating more than 10,000 votes over the last two years.
Firestone has launched the 2019 edition of its Road to the Main Stage competition. The Bridgestone brand’s promotional strategy, targeting younger drivers with a recognisable and highly historical brand, has seen it build associations with many European music festivals, and since 2015, the Road to the Main Stage competition for aspiring music acts has attracted more than 2,500 entrants. It has generated more than 10,000 votes over the last two years.
Firestone launched the second generation of its new all-season touring tyre, the Multiseason earlier in the year. Accommodating a wide variety of cars and drivers, the tyre joins other recent models, such as Roadhawk and Vanhawk 2, supplied by the Bridgestone brand to offer reliable tyres at a value price point. The Firestone Multiseason was preceded by its premium sister-brand Bridgestone’s latest product designed to take advantage of the all-season growth market.
Firestone has launched the second generation of its new all-season touring tyre, the Multiseason. Accommodating a wide variety of cars and drivers, the tyre joins other recent models, such as Roadhawk and Vanhawk 2, supplied by the Bridgestone brand to offer reliable tyres at a value price point.
Bridgestone’s approach to BAUMA, a leading global trade fair for the construction and mining markets, exemplified the current megatrends prevalent among premium tyre brand manufacturers in the OTR sector – indeed in most tyre segments – highly specialised products with a range of services developed to support end users; or to use Bridgestone’s own term, solutions. The manufacturer said that it is committed to support customers by identifying and solving the challenges of a business, and world, in rapid transformation.
Bridgestone will return to construction and mining trade fair Bauma in 2019, presenting a selection of tyres, industrial products and targeted solutions developed for the industry. Bridgestone produces tyres for the world’s largest mining trucks, and will display one of these four-metre-tall tyres, the largest in the world, on its stand, alongside several new products.
Ireland’s winter was one of the wettest on record, leading to frustration for farmers, as conditions in their fields proved too treacherous to work in. The right agricultural tyres can help to overcome such issues, as a number of Irish contractors using Bridgestone and Firestone’s latest agricultural products have found.
Bridgestone will demonstrate its fleet solutions to reduce overall operating costs alongside its car tyre range for dealers at The Tire Cologne trade fair 29 May to 1 June. The manufacturer added that it will also display part of its wide range of consumer products, with the spotlight will on the Turanza T005 summer touring tyre and a brand new product – one that represents “an entirely new direction for Bridgestone.”
On 3 April the Intellectual Property Office of Singapore (IPOS) said Thai tyre maker Deestone can retain its brand name despite opposition from Bridgestone, which owns both the Bridgestone and Firestone tyre brands.
Consumers are increasingly likely to research their tyres online pre-purchase, regardless of whether they complete an e-commerce transaction. Peer review website Tyre Reviews has therefore become an influential destination in the car tyre market: discussing Tyre Reviews’s audience, owner, Jonathan Benson, states that 94 per cent of Tyre Reviews visitors are engaged in the tyre buying process, with its users predominantly “high earning, well educated, male automotive enthusiasts looking for the best possible product for their vehicle.” In 2017, the site delivered 25 million pageviews to tyre buyers, and claims to have influenced around “one-sixth of UK tyre sales.”