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You are here: Home1 / Firestone

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Firestone launches Firehawk Sport, an ‘affordable high performance summer tyre’

Product News
Firestone

Bridgestone’s mid-range Firestone brand has launched a new “affordable high performance summer tyre”, the Firehawk Sport. The manufacturer says the tyre builds on the US-origin brand’s “strong legacy,” emphasising improved steering response, wet grip and dry braking characteristics versus the predecessor Firehawk SZ90mu. Bridgestone is marketing the tyre as a product to help drivers “feel empowered and in control at all times;” it targets its Firestone brand primarily at younger UK and European drivers, who are brand-conscious but also demanding greater affordability. It wants to leverage the long-term brand value of Firestone, which has a century-long heritage in motorsport and innovation, to achieve this.

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Related news:

  1. Bridgestone supplies bespoke Potenza tyres to Maserati MC20
  2. Bridgestone simplifies car tyre range while boosting sustainability
  3. Goodyear launches new Eagle Exhilarate
  4. Pirelli launches Cinturato P7 performance tyre with ‘intelligent compound’
27th January 2023/0 Comments/by Andrew

Firestone race tyre with guayule natural rubber debuts in 2022

International News, Motorsport
Firestone

The Firestone Firehawk guayule race tyre made its on-track debut in the United States in 2022. The tyre’s latest outing took place at the Big Machine Music City Grand Prix on the streets of Nashville in August, in another milestone in the efforts of Firestone and the NTT Indycar Series to promote sustainability. This new, eco-friendly tyre first debuted in May during the Ruoff Mortgage Pit Stop Challenge on Race Week of the 106th Indianapolis 500 presented by Gainbridge. It is partially composed of a new sustainable natural rubber derived from the guayule shrub, which requires less reharvesting than traditional sources of rubber.

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Related news:

  1. Bridgestone takes guayule tyres racing
  2. Bridgestone, NRgene collaborate to sequence and assemble guayule genomes
  3. Test track to boost Bridgestone Americas’ tyre development
  4. ISCC Plus certification for Firestone Polymer facility
8th December 2022/by Andrew

ISCC Plus certification for Firestone Polymer facility

International News

The Firestone Polymer Engineering Pilot Center (PEPC) in Akron, Ohio has become the first Bridgestone facility in North America to gain International Sustainability and Carbon Certification (ISCC) Plus recognition for sustainable raw material transparency and traceability. PEPC is part of the Bridgestone Americas Technology Center, which serves as a hub for Bridgestone’s entire innovation, research and product development within the Americas region.

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Related news:

  1. Test track to boost Bridgestone Americas’ tyre development
  2. Bridgestone Americas expands leadership roles
  3. Bridgestone opens new US race tyre production site
  4. Bridgestone takes guayule tyres racing
23rd August 2022/by Stephen

Bridgestone takes guayule tyres racing

International News, Motorsport

Today is a big day for the Bridgestone team tasked with developing tyres containing natural rubber derived from the guayule desert shrub. An all-new Firestone race tyre with a sidewall made with this rubber makes its competition debut at this weekend’s IndyCar Series racing in Nashville, USA.

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Related news:

  1. Racetrack debut for guayule rubber tyre
  2. Bridgestone, NRgene collaborate to sequence and assemble guayule genomes
  3. Grant to aid Bridgestone’s guayule research
  4. Bridgestone opens new US race tyre production site
5th August 2022/by Stephen

Bridgestone opens new US race tyre production site

International News

An opening ceremony took place yesterday for Bridgestone’s new racing tyre manufacturing facility in the USA. The inauguration of the Advanced Tire Production Center (ATPC) in Akron, Ohio provides Bridgestone Americas with the means of enhancing the efficiency and sustainability of its race tyre production. Housing a team of 60, the US$21 million plant will manufacture all Firestone Firehawk race tyres for the NTT IndyCar Series.

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Related news:

  1. Test track to boost Bridgestone Americas’ tyre development
  2. Bridgestone Americas expands leadership roles
  3. Autonomous driving: Bridgestone invests in Kodiak Robotics
  4. Bridgestone boosts fleet portfolio with Azuga acquisition
23rd June 2022/by Stephen

South Africa launch for Bridgestone agri tyre range

International News, Product News

Farmers and agricultural contractors in South Africa are now able to fit their equipment with the Bridgestone tyre range that’s available to their counterparts in the UK and Europe. Bridgestone’s launch offering in South Africa comprises of the VT-combine, VT-Tractor and VX-Tractor.

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Related news:

  1. Tripling Investment In South Africa
  2. Bridgestone Minority Opposes Buyout
  3. Bridgestone to expand multi-brand agricultural strategy in Europe
  4. Bridgestone ‘agri’ just for Europe
31st May 2022/by Stephen

Test track to boost Bridgestone Americas’ tyre development

International News

Bridgestone is enhancing its tyre development capabilities in the USA with an expansion to its Americas Technology Center campus in Akron, Ohio. The project includes the construction of a new vehicle dynamics test track that will facilitate the development of future tyre technologies by allowing team members to drive prototypes first-hand and thus quickly ascertain which further enhancements are necessary. The track will also supplement tyre testing operations currently performed at Bridgestone’s Proving Grounds in Texas, Ohio, Mexico, and South America.

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Related news:

  1. Bridgestone Americas expands leadership roles
  2. Bridgestone rebranding, closing ‘Expert’ retail outlets in US
  3. Top golfers set for World Golf Championships-Bridgestone Invitational
  4. Wrench: Bridgestone invests in US mobile service & tech firm
24th November 2021/by Stephen

Back in 2021: Firestone sponsoring All Points East

Company News, UK News

Firestone returns to the All Points East festival as sponsor for a third time over the August Bank Holiday weekend. The event returns to London’s Victoria Park after a year’s absence, and the Firestone Stage will be ready to entertain.

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Related news:

  1. Firestone Music Tour returns for the summer
  2. Fresh talent for 2018: Firestone Live itinerary announced
  3. Automotive outlook worsens
  4. Coronavirus creates shipping problems for tyre importers
28th July 2021/by Stephen

Firestone brand enters European OTR tyre market

Company News, Product News

Firestone has launched its first ever off the road (OTR) radial tyre line-up for the European market. The Multi Block T is engineered for loaders and articulated dump trucks, covering a wide section of the OTR market. Bridgestone says its second line Firestone brand offers an option for “dealers, rental companies or fleets looking for a cost-conscious product, the multi-application tyre promises lasting, dependable quality.”

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Related news:

  1. Bridgestone to show ‘world’s largest’ 4m tyre at Bauma 2019
  2. New OTR Tyres From Bridgestone To Be Shown At Intermat
  3. Bridgestone Announces US, Canadian Price Increases
  4. Bridgestone Americas Closing Tyre Plant in Chile
15th April 2021/by Andrew

Bridgestone increasing car tyre replacement prices in North America

Company News, International News

Bridgestone has announced it will increase prices for selected Bridgestone and Firestone-branded passenger and light truck replacement tyres sold in the US and Canada.

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Related news:

  1. About Turn For Bridgestone/Firestone As It Re-hires Workers
  2. Pirelli USA raises tyre prices 5%
  3. Pirelli raises car and light truck tyre prices in the USA
  4. Bridgestone tyre selected for 2019 Jeep Cherokee
7th December 2020/by Chris

Bridgestone recalls 1900 car and light truck tyres in North America

International News, Product News
Bridgestone Americas

Bridgestone Americas and Bridgestone Canada are recalling 1,923 Firestone Destination LE3 and Bridgestone Ecopia H/L 422 Plus replacement passenger and light truck tyres.

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  1. Upgrade For Bridgestone
  2. Bridgestone/Firestone Truck Hero Sought
  3. BFNAT Set to Raise Prices
  4. Bridgestone North America Divisions Donate to US Flood Relief
7th December 2020/by Chris

Bridgestone gaining van fleet traction following all-season launches

Product News
Bridgestone

In August, Bridgestone launched new all-season van tyres under both its eponymous and its Firestone brands, the Duravis All Season and the Vanhawk Multiseason respectively. The Duravis All Season was the first all-season van tyre from the brand, achieving A-rated wet grip, while the Vanhawk Multiseason was a first all-season light commercial vehicle tyre in Europe for its second-line brand. In addition to this product expansion, the manufacturer says that it is gaining traction amongst van fleets for its tyre husbandry support service too, supplementing its expanding product portfolio.

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Related news:

  1. 2nd generation Firestone Multiseason all-season car tyre launched
  2. New Firestone tyre joins premium Bridgestone option in all-season portfolio
  3. Expert “Was Aware Of Firestone Problems In 1999”
  4. Anti-Dumping Probe Raises China’s Ire
24th November 2020/by Andrew

New Firestone Performer Extra farm tyre offers ‘20% longer tyre life’

Product News
Firestone

Firestone has launched the new Performer Extra farm tyre for the European market. Based on the Firestone Performer 85 and 70, the new tyre adds an enhanced wear resistance compound that extends the tyre’s life by 20 per cent over its predecessors. The tyre achieved this result in the controlled lab accelerated ageing testing conducted at Bridgestone’s R&D Centre. Its extended life helps to reduce the tyre’s environmental footprint, as well as cutting down on long-term operational costs and improving business efficiency.

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Related news:

  1. Bridgestone, Firestone agricultural products praised by Irish farmers after wet winter
  2. Bridgestone’s pulling power at LAMMA
  3. European farmers downloading Firestone tyre pressure app
  4. Bridgestone’s VX Tractor tour heading across the UK
27th August 2020/by Andrew

Firestone launches Winterhawk 4 flagship winter tyre

Product News
Firestone

Firestone has launched the Winterhawk 4 winter tyre – the next generation of the Bridgestone brand’s flagship winter tyre line. The tyre targets cars and on-road SUVs at a mid-range, value price. Firestone says its Winterhawk 4 tyre has been engineered for optimal control and handling in cold and unpredictable conditions. The manufacturer states that the new tyre offers improved traction on snow and ice at around 7 per cent better than the Winterhawk 3. Braking distances on wet winter roads are 4 per cent shorter too.

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Related news:

  1. 3 tyres rated ‘exemplary’ in Auto Bild’s winter tyre test
  2. New Firestone tyre joins premium Bridgestone option in all-season portfolio
  3. 19 finalists chosen for 2015 AutoBild winter tyre test
  4. Bridgestone launches 2nd generation all-season touring tyre
20th May 2020/by Andrew

Bridgestone ‘sowing seeds’ after ‘best’ LAMMA

Product News, UK News

Bridgestone says it is “sowing the seeds for a busy season of sales amongst farmers and contractors, following what it describes as its “best ever” showing at LAMMA. Agriculture sales manager Stephen Lamb and his team presented the features of the manufacturer’s premium VT-Tractor range. With spring drilling planned for the coming weeks and months, and the UK’s wet weather causing headaches, the VT range offsets the worst that these elements can throw at farmers as it can operate at lower inflation pressures. With much larger footprints, the wettest and boggiest of land is still protected as a result.

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Related news:

  1. Bridgestone’s pulling power at LAMMA
  2. Bridgestone reap the rewards after VX Tractor road run
  3. Bridgestone, Firestone agricultural products praised by Irish farmers after wet winter
  4. Bridgestone’s VX Tractor tour heading across the UK
23rd January 2020/by Andrew
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