Tag: Firestone
Firestone putting musicians on a Road to the Main Stage
Firestone has launched the 2019 edition of its Road to the Main Stage competition. The Bridgestone brand’s promotional strategy, targeting younger drivers with a recognisable and highly historical brand, has seen it build associations with many European music festivals, and since 2015, the Road to the Main Stage competition for aspiring music acts has attracted more than 2,500 entrants. It has generated more than 10,000 votes over the last two years.
New Firestone tyre joins premium Bridgestone option in all-season portfolio
Firestone launched the second generation of its new all-season touring tyre, the Multiseason earlier in the year. Accommodating a wide variety of cars and drivers, the tyre joins other recent models, such as Roadhawk and Vanhawk 2, supplied by the Bridgestone brand to offer reliable tyres at a value price point. The Firestone Multiseason was preceded by its premium sister-brand Bridgestone’s latest product designed to take advantage of the all-season growth market.
2nd generation Firestone Multiseason all-season car tyre launched
Firestone has launched the second generation of its new all-season touring tyre, the Multiseason. Accommodating a wide variety of cars and drivers, the tyre joins other recent models, such as Roadhawk and Vanhawk 2, supplied by the Bridgestone brand to offer reliable tyres at a value price point.
Bridgestone exemplifies premium full-service approach at BAUMA 2019
Bridgestone’s approach to BAUMA, a leading global trade fair for the construction and mining markets, exemplified the current megatrends prevalent among premium tyre brand manufacturers in the OTR sector – indeed in most tyre segments – highly specialised products with a range of services developed to support end users; or to use Bridgestone’s own term, solutions. The manufacturer said that it is committed to support customers by identifying and solving the challenges of a business, and world, in rapid transformation.
Bridgestone to show ‘world’s largest’ 4m tyre at Bauma 2019
Bridgestone will return to construction and mining trade fair Bauma in 2019, presenting a selection of tyres, industrial products and targeted solutions developed for the industry. Bridgestone produces tyres for the world’s largest mining trucks, and will display one of these four-metre-tall tyres, the largest in the world, on its stand, alongside several new products.
Bridgestone, Firestone agricultural products praised by Irish farmers after wet winter
Ireland’s winter was one of the wettest on record, leading to frustration for farmers, as conditions in their fields proved too treacherous to work in. The right agricultural tyres can help to overcome such issues, as a number of Irish contractors using Bridgestone and Firestone’s latest agricultural products have found.
Bridgestone to major on commercial fleet solutions at The Tire Cologne 2018
Bridgestone will demonstrate its fleet solutions to reduce overall operating costs alongside its car tyre range for dealers at The Tire Cologne trade fair 29 May to 1 June. The manufacturer added that it will also display part of its wide range of consumer products, with the spotlight will on the Turanza T005 summer touring tyre and a brand new product – one that represents “an entirely new direction for Bridgestone.”
Fresh talent for 2018: Firestone Live itinerary announced
The Firestone tyre brand is hitting the road again on a journey it says will bring musicians and music lovers together. Here in the UK we only have a month to wait before the show begins.
Deestone to keep its name despite Bridgestone brand dispute
On 3 April the Intellectual Property Office of Singapore (IPOS) said Thai tyre maker Deestone can retain its brand name despite opposition from Bridgestone, which owns both the Bridgestone and Firestone tyre brands.
Bridgestone tyre selected for 2019 Jeep Cherokee
In the USA, Bridgestone and Firestone-branded tyres have been specified as original equipment for the 2019 Jeep Cherokee, Bridgestone Americas has announced. The Bridgestone Dueler H/L Alenza Plus tyre will be supplied as standard equipment on 2019 Jeep Cherokee Overland models in size 235/50 R19.
Michelin the number one consumer researched tyre brand: Tyre Reviews
Consumers are increasingly likely to research their tyres online pre-purchase, regardless of whether they complete an e-commerce transaction. Peer review website Tyre Reviews has therefore become an influential destination in the car tyre market: discussing Tyre Reviews’s audience, owner, Jonathan Benson, states that 94 per cent of Tyre Reviews visitors are engaged in the tyre buying process, with its users predominantly “high earning, well educated, male automotive enthusiasts looking for the best possible product for their vehicle.” In 2017, the site delivered 25 million pageviews to tyre buyers, and claims to have influenced around “one-sixth of UK tyre sales.”
Turanza T005 roll-out simplifies touring market for Bridgestone
Bridgestone launched the new Turanza T005 in the second half of 2017, replacing its Turanza T001 EVO, and joining the innovative DriveGuard in covering the European car tyre market. The new tyre, which was developed and produced in Europe to offer motorists improved wet performance and fuel economy, combined with high mileage, is now available in a wide line-up that will eventually provide almost complete touring market coverage by 2019, with more than 140 sizes for 14’’ to 21’’ rims.
Firestone sponsors ETS top tyre technician competition
Eden Tyres & Servicing (ETS) recently named the company's shortlist for their 2017 Technician Of The Year awards, sponsored by Firestone. Fast fitters from ETS’s 14 Midlands sales depots were nominated for the prestigious award and the hopeful contestants were whittled down to a shortlist of 10. Finally, one overall winner was crowned the official Technician Of The Year.
Firestone partners with Sofar Sounds to deliver secret concerts
The Firestone tyre brand has teamed up with music events company Sofar Sounds to host five secret concerts in February and March 2018 in different cities across Europe. Bridgestone Europe views this partnership as “an opportunity for Firestone and Sofar Sounds to promote their shared mission,” namely to “support emerging musical talent and create an authentic music experience for artists and fans alike.”
Fire Fences in red hot form to win Firestone’s Battle of the Bands
An unsigned Cardiff rock band is dreaming of a massive fan-base and headline gigs at the Millennium Stadium after beating more than 300 grassroots entries to win Firestone’s Battle of the Bands competition.