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Test track to boost Bridgestone Americas’ tyre development

Bridgestone is enhancing its tyre development capabilities in the USA with an expansion to its Americas Technology Center campus in Akron, Ohio. The project includes the construction of a new vehicle dynamics test track that will facilitate the development of future tyre technologies by allowing team members to drive prototypes first-hand and thus quickly ascertain which further enhancements are necessary. The track will also supplement tyre testing operations currently performed at Bridgestone’s Proving Grounds in Texas, Ohio, Mexico, and South America.

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  1. Bridgestone Americas expands leadership roles
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Back in 2021: Firestone sponsoring All Points East

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Firestone returns to the All Points East festival as sponsor for a third time over the August Bank Holiday weekend. The event returns to London’s Victoria Park after a year’s absence, and the Firestone Stage will be ready to entertain.

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  1. Firestone Music Tour returns for the summer
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Firestone brand enters European OTR tyre market

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Firestone has launched its first ever off the road (OTR) radial tyre line-up for the European market. The Multi Block T is engineered for loaders and articulated dump trucks, covering a wide section of the OTR market. Bridgestone says its second line Firestone brand offers an option for “dealers, rental companies or fleets looking for a cost-conscious product, the multi-application tyre promises lasting, dependable quality.”

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Bridgestone increasing car tyre replacement prices in North America

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Bridgestone has announced it will increase prices for selected Bridgestone and Firestone-branded passenger and light truck replacement tyres sold in the US and Canada.

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Bridgestone gaining van fleet traction following all-season launches

Bridgestone

In August, Bridgestone launched new all-season van tyres under both its eponymous and its Firestone brands, the Duravis All Season and the Vanhawk Multiseason respectively. The Duravis All Season was the first all-season van tyre from the brand, achieving A-rated wet grip, while the Vanhawk Multiseason was a first all-season light commercial vehicle tyre in Europe for its second-line brand. In addition to this product expansion, the manufacturer says that it is gaining traction amongst van fleets for its tyre husbandry support service too, supplementing its expanding product portfolio.

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  1. 2nd generation Firestone Multiseason all-season car tyre launched
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New Firestone Performer Extra farm tyre offers ‘20% longer tyre life’

Firestone

Firestone has launched the new Performer Extra farm tyre for the European market. Based on the Firestone Performer 85 and 70, the new tyre adds an enhanced wear resistance compound that extends the tyre’s life by 20 per cent over its predecessors. The tyre achieved this result in the controlled lab accelerated ageing testing conducted at Bridgestone’s R&D Centre. Its extended life helps to reduce the tyre’s environmental footprint, as well as cutting down on long-term operational costs and improving business efficiency.

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Firestone launches Winterhawk 4 flagship winter tyre

Firestone

Firestone has launched the Winterhawk 4 winter tyre – the next generation of the Bridgestone brand’s flagship winter tyre line. The tyre targets cars and on-road SUVs at a mid-range, value price. Firestone says its Winterhawk 4 tyre has been engineered for optimal control and handling in cold and unpredictable conditions. The manufacturer states that the new tyre offers improved traction on snow and ice at around 7 per cent better than the Winterhawk 3. Braking distances on wet winter roads are 4 per cent shorter too.

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Bridgestone ‘sowing seeds’ after ‘best’ LAMMA

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Bridgestone says it is “sowing the seeds for a busy season of sales amongst farmers and contractors, following what it describes as its “best ever” showing at LAMMA. Agriculture sales manager Stephen Lamb and his team presented the features of the manufacturer’s premium VT-Tractor range. With spring drilling planned for the coming weeks and months, and the UK’s wet weather causing headaches, the VT range offsets the worst that these elements can throw at farmers as it can operate at lower inflation pressures. With much larger footprints, the wettest and boggiest of land is still protected as a result.

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Bridgestone’s pulling power at LAMMA

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Bridgestone will show off its pulling power at LAMMA alongside its Firestone brand on 7-8 January 2020. The manufacturer hopes that its dual-brand approach to the agricultural show will double its impact on people visiting the stand, which will feature a multi-V8 modified tractor puller called ‘Aftermath’ on Firestone Puller 2000 tyres centre stage.

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8 finalists shortlisted for Firestone’s Road to the Main Stage

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Firestone has shortlisted eight acts for the final of its Road to the Main Stage competition. The competition has been developed over five years, reaching out to more than 3,500 entrants since its inception in 2015 and generating more than 10,000 votes over the last two years.

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Firestone putting musicians on a Road to the Main Stage

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Firestone has launched the 2019 edition of its Road to the Main Stage competition. The Bridgestone brand’s promotional strategy, targeting younger drivers with a recognisable and highly historical brand, has seen it build associations with many European music festivals, and since 2015, the Road to the Main Stage competition for aspiring music acts has attracted more than 2,500 entrants. It has generated more than 10,000 votes over the last two years.

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New Firestone tyre joins premium Bridgestone option in all-season portfolio

Firestone launched the second generation of its new all-season touring tyre, the Multiseason earlier in the year. Accommodating a wide variety of cars and drivers, the tyre joins other recent models, such as Roadhawk and Vanhawk 2, supplied by the Bridgestone brand to offer reliable tyres at a value price point. The Firestone Multiseason was preceded by its premium sister-brand Bridgestone’s latest product designed to take advantage of the all-season growth market.

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  3. Bridgestone launches 2nd generation all-season touring tyre
  4. Firestone launches Winterhawk 4 flagship winter tyre
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2nd generation Firestone Multiseason all-season car tyre launched

Firestone has launched the second generation of its new all-season touring tyre, the Multiseason. Accommodating a wide variety of cars and drivers, the tyre joins other recent models, such as Roadhawk and Vanhawk 2, supplied by the Bridgestone brand to offer reliable tyres at a value price point.

Read more

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  1. New Firestone tyre joins premium Bridgestone option in all-season portfolio
  2. An influx of imports is making the car tyre market even more competitive
  3. 3 tyres rated ‘exemplary’ in Auto Bild’s winter tyre test
  4. Firestone targets European mid-range car tyre ‘shake up’ with A-grade Roadhawk
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Bridgestone exemplifies premium full-service approach at BAUMA 2019

Bridgestone’s approach to BAUMA, a leading global trade fair for the construction and mining markets, exemplified the current megatrends prevalent among premium tyre brand manufacturers in the OTR sector – indeed in most tyre segments – highly specialised products with a range of services developed to support end users; or to use Bridgestone’s own term, solutions. The manufacturer said that it is committed to support customers by identifying and solving the challenges of a business, and world, in rapid transformation.

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