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Mid-Devon garage records most profitable period with new ownership, First Stop membership

Cully Tyres & Autocare co-owners Scott Morgan (left) and Gary ThomsonFirst Stop

Mid-Devon garage Cully Tyres & Autocare is enjoying its most profitable period of trading since new owners took over in May 2022. The biggest independent tyre dealer in Cullompton recently invested £100,000 on a wide-ranging refurbishment, new equipment and opting to become a member of the First Stop network. Cully Tyres & Autocare, formerly known as Marsh Tyres, has recruited new staff and now offers additional automotive services, such as repairs and solutions for electric vehicles and hybrids. As a result of its First Stop membership, the branch has also broadened its range of premium tyre brands in stock, naturally featuring the ranges from First Stop parent company, Bridgestone and its Firestone brand.

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  1. Hickleys in Taunton joins First Stop tyre retail network
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Firestone launches ‘EV-ready’ Roadhawk 2 Enliten

Bridgestone

Firestone has launched the new Roadhawk 2 Enliten summer touring tyre. The Bridgestone brand says the new model offers “best-in-class wet grip” as well as longer mileage and a greater than 10 per cent reduction in rolling resistance, optimising fuel or energy consumption, based on internal testing on size 225/55 R17 101W. The integration of Bridgestone’s Enliten technology, which reduces material consumption and tyre weight, as well as using the new NanoPro-Tech high-silica compound for greater wear resistance, ensures the Roadhawk 2 Enliten is an “EV-ready tyre”: a tyre suitable for fitment on vehicles using and electric or conventional combustion engine powertrain. The new tyre will be available from January 2024 in 17-21” sizes to cover 90 per cent of the market. After the addition of 16” sizes in 2025, the range will comprise 112 size variations. The Firestone Roadhawk 2 Enliten is the successor to the Roadhawk summer touring tyre.

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  1. Firestone targets European mid-range car tyre ‘shake up’ with A-grade Roadhawk
  2. Firestone launches Roadhawk touring tyre in Barcelona
  3. 2nd generation Firestone Multiseason all-season car tyre launched
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Firestone launches regional truck tyre range

Enliten is now present in Firestone-branded products, with the Bridgestone technology featuring in the latest Firestone on-road regional truck tyre range. The line-up consists of the FS424 steer axle tyre, FD624 for the drive axle and FT524 trailer fitment, tyres that Firestone describes as “combining value for money with reliable performance.”

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Firestone returns with Road to the Main Stage

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Firestone is once again giving up-and-coming artists the chance to compete in the Road to the Main Stage competition. In addition to playing on the Firestone stage at Rock en Seine, which takes place in Paris in August, the winning act amongst this year’s unsigned talent will win a recording session with Deezer.

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  1. Back in 2021: Firestone sponsoring All Points East
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Firestone launches Firehawk Sport, an ‘affordable high performance summer tyre’

Firestone

Bridgestone’s mid-range Firestone brand has launched a new “affordable high performance summer tyre”, the Firehawk Sport. The manufacturer says the tyre builds on the US-origin brand’s “strong legacy,” emphasising improved steering response, wet grip and dry braking characteristics versus the predecessor Firehawk SZ90mu. Bridgestone is marketing the tyre as a product to help drivers “feel empowered and in control at all times;” it targets its Firestone brand primarily at younger UK and European drivers, who are brand-conscious but also demanding greater affordability. It wants to leverage the long-term brand value of Firestone, which has a century-long heritage in motorsport and innovation, to achieve this.

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Firestone race tyre with guayule natural rubber debuts in 2022

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Firestone

The Firestone Firehawk guayule race tyre made its on-track debut in the United States in 2022. The tyre’s latest outing took place at the Big Machine Music City Grand Prix on the streets of Nashville in August, in another milestone in the efforts of Firestone and the NTT Indycar Series to promote sustainability. This new, eco-friendly tyre first debuted in May during the Ruoff Mortgage Pit Stop Challenge on Race Week of the 106th Indianapolis 500 presented by Gainbridge. It is partially composed of a new sustainable natural rubber derived from the guayule shrub, which requires less reharvesting than traditional sources of rubber.

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ISCC Plus certification for Firestone Polymer facility

The Firestone Polymer Engineering Pilot Center (PEPC) in Akron, Ohio has become the first Bridgestone facility in North America to gain International Sustainability and Carbon Certification (ISCC) Plus recognition for sustainable raw material transparency and traceability. PEPC is part of the Bridgestone Americas Technology Center, which serves as a hub for Bridgestone’s entire innovation, research and product development within the Americas region.

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Bridgestone takes guayule tyres racing

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Today is a big day for the Bridgestone team tasked with developing tyres containing natural rubber derived from the guayule desert shrub. An all-new Firestone race tyre with a sidewall made with this rubber makes its competition debut at this weekend’s IndyCar Series racing in Nashville, USA.

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Bridgestone opens new US race tyre production site

An opening ceremony took place yesterday for Bridgestone’s new racing tyre manufacturing facility in the USA. The inauguration of the Advanced Tire Production Center (ATPC) in Akron, Ohio provides Bridgestone Americas with the means of enhancing the efficiency and sustainability of its race tyre production. Housing a team of 60, the US$21 million plant will manufacture all Firestone Firehawk race tyres for the NTT IndyCar Series.

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South Africa launch for Bridgestone agri tyre range

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Farmers and agricultural contractors in South Africa are now able to fit their equipment with the Bridgestone tyre range that’s available to their counterparts in the UK and Europe. Bridgestone’s launch offering in South Africa comprises of the VT-combine, VT-Tractor and VX-Tractor.

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Test track to boost Bridgestone Americas’ tyre development

Bridgestone is enhancing its tyre development capabilities in the USA with an expansion to its Americas Technology Center campus in Akron, Ohio. The project includes the construction of a new vehicle dynamics test track that will facilitate the development of future tyre technologies by allowing team members to drive prototypes first-hand and thus quickly ascertain which further enhancements are necessary. The track will also supplement tyre testing operations currently performed at Bridgestone’s Proving Grounds in Texas, Ohio, Mexico, and South America.

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Back in 2021: Firestone sponsoring All Points East

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Firestone returns to the All Points East festival as sponsor for a third time over the August Bank Holiday weekend. The event returns to London’s Victoria Park after a year’s absence, and the Firestone Stage will be ready to entertain.

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Firestone brand enters European OTR tyre market

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Firestone has launched its first ever off the road (OTR) radial tyre line-up for the European market. The Multi Block T is engineered for loaders and articulated dump trucks, covering a wide section of the OTR market. Bridgestone says its second line Firestone brand offers an option for “dealers, rental companies or fleets looking for a cost-conscious product, the multi-application tyre promises lasting, dependable quality.”

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Bridgestone increasing car tyre replacement prices in North America

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Bridgestone has announced it will increase prices for selected Bridgestone and Firestone-branded passenger and light truck replacement tyres sold in the US and Canada.

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