The Firestone Polymer Engineering Pilot Center (PEPC) in Akron, Ohio has become the first Bridgestone facility in North America to gain International Sustainability and Carbon Certification (ISCC) Plus recognition for sustainable raw material transparency and traceability. PEPC is part of the Bridgestone Americas Technology Center, which serves as a hub for Bridgestone’s entire innovation, research and product development within the Americas region.
Today is a big day for the Bridgestone team tasked with developing tyres containing natural rubber derived from the guayule desert shrub. An all-new Firestone race tyre with a sidewall made with this rubber makes its competition debut at this weekend’s IndyCar Series racing in Nashville, USA.
An opening ceremony took place yesterday for Bridgestone’s new racing tyre manufacturing facility in the USA. The inauguration of the Advanced Tire Production Center (ATPC) in Akron, Ohio provides Bridgestone Americas with the means of enhancing the efficiency and sustainability of its race tyre production. Housing a team of 60, the US$21 million plant will manufacture all Firestone Firehawk race tyres for the NTT IndyCar Series.
Farmers and agricultural contractors in South Africa are now able to fit their equipment with the Bridgestone tyre range that’s available to their counterparts in the UK and Europe. Bridgestone’s launch offering in South Africa comprises of the VT-combine, VT-Tractor and VX-Tractor.
Bridgestone is enhancing its tyre development capabilities in the USA with an expansion to its Americas Technology Center campus in Akron, Ohio. The project includes the construction of a new vehicle dynamics test track that will facilitate the development of future tyre technologies by allowing team members to drive prototypes first-hand and thus quickly ascertain which further enhancements are necessary. The track will also supplement tyre testing operations currently performed at Bridgestone’s Proving Grounds in Texas, Ohio, Mexico, and South America.
Firestone returns to the All Points East festival as sponsor for a third time over the August Bank Holiday weekend. The event returns to London’s Victoria Park after a year’s absence, and the Firestone Stage will be ready to entertain.
Firestone has launched its first ever off the road (OTR) radial tyre line-up for the European market. The Multi Block T is engineered for loaders and articulated dump trucks, covering a wide section of the OTR market. Bridgestone says its second line Firestone brand offers an option for “dealers, rental companies or fleets looking for a cost-conscious product, the multi-application tyre promises lasting, dependable quality.”
In August, Bridgestone launched new all-season van tyres under both its eponymous and its Firestone brands, the Duravis All Season and the Vanhawk Multiseason respectively. The Duravis All Season was the first all-season van tyre from the brand, achieving A-rated wet grip, while the Vanhawk Multiseason was a first all-season light commercial vehicle tyre in Europe for its second-line brand. In addition to this product expansion, the manufacturer says that it is gaining traction amongst van fleets for its tyre husbandry support service too, supplementing its expanding product portfolio.
Firestone has launched the new Performer Extra farm tyre for the European market. Based on the Firestone Performer 85 and 70, the new tyre adds an enhanced wear resistance compound that extends the tyre’s life by 20 per cent over its predecessors. The tyre achieved this result in the controlled lab accelerated ageing testing conducted at Bridgestone’s R&D Centre. Its extended life helps to reduce the tyre’s environmental footprint, as well as cutting down on long-term operational costs and improving business efficiency.
Firestone has launched the Winterhawk 4 winter tyre – the next generation of the Bridgestone brand’s flagship winter tyre line. The tyre targets cars and on-road SUVs at a mid-range, value price. Firestone says its Winterhawk 4 tyre has been engineered for optimal control and handling in cold and unpredictable conditions. The manufacturer states that the new tyre offers improved traction on snow and ice at around 7 per cent better than the Winterhawk 3. Braking distances on wet winter roads are 4 per cent shorter too.
Bridgestone says it is “sowing the seeds for a busy season of sales amongst farmers and contractors, following what it describes as its “best ever” showing at LAMMA. Agriculture sales manager Stephen Lamb and his team presented the features of the manufacturer’s premium VT-Tractor range. With spring drilling planned for the coming weeks and months, and the UK’s wet weather causing headaches, the VT range offsets the worst that these elements can throw at farmers as it can operate at lower inflation pressures. With much larger footprints, the wettest and boggiest of land is still protected as a result.
Bridgestone will show off its pulling power at LAMMA alongside its Firestone brand on 7-8 January 2020. The manufacturer hopes that its dual-brand approach to the agricultural show will double its impact on people visiting the stand, which will feature a multi-V8 modified tractor puller called ‘Aftermath’ on Firestone Puller 2000 tyres centre stage.
Firestone has shortlisted eight acts for the final of its Road to the Main Stage competition. The competition has been developed over five years, reaching out to more than 3,500 entrants since its inception in 2015 and generating more than 10,000 votes over the last two years.