Tag: Firestone

Firestone targets European mid-range car tyre ‘shake up’ with A-grade Roadhawk

Firestone targets European mid-range car tyre ‘shake up’ with A-grade Roadhawk

1st November 2016 | 0 Comments

Firestone has targeted “shaking up the mid-price tyre segment in Europe” with its new Roadhawk, a car tyre engineered for endurance and safety. The Bridgestone brand says its Roadhawk targets mainstream motorists who drive all types of journeys – urban, highway, commute, school run, shopping – on a daily basis. The brand adds that these drivers want a tyre that gives them long-lasting performance in road conditions where wet weather, heavy traffic, sudden braking, and motorway speed are all part of the daily mix.

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Firestone launches Vanhawk 2

Firestone launches Vanhawk 2

1st November 2016 | 0 Comments

Firestone has launched its latest tyre for the adaptable applications required of the light commercial vehicle market, the Vanhawk 2. The Bridgestone brand states that the tyre has been developed to deliver handling, comfort and durability when tackling frequent short runs, longer hauls, stop-go deliveries and constant manoeuvring, day after day.

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Firestone’s Multiseason offering motorists all-season solutions

Firestone’s Multiseason offering motorists all-season solutions

25th October 2016 | 0 Comments

When it comes to choosing the most suitable tyre for the winter months ahead, Firestone declares that its Multiseason represents the most compelling proposition for motorists. It is, in the words of Firestone brand manager Stuart Attfield, the ideal “halfway house” to combat the unpredictable conditions so often encountered in the UK.

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Realignment within Firestone race tyre team announced

22nd August 2016 | 0 Comments

A number of changes have been announced within the Race Tire Development (RTD) arm of the North America-based Firestone Racing programme. Bridgestone Americas describes these as a reorganisation and opines that they will add “manufacturing expertise while reaffirming the brand’s commitment to innovation and the Verizon IndyCar Series.”

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European farmers downloading Firestone tyre pressure app

European farmers downloading Firestone tyre pressure app

16th August 2016 | 0 Comments

Firestone’s smartphone tyre-pressure calculator app for farmers across Europe has been downloaded more than 43,000 times since its 2011 launch. The brand states that it expects this enthusiasm to grow even faster with the inclusion of pressure data for the new Firestone Maxi Traction 65 tyre, launched at Reifen 2016. The tyre brings longer tyre life and lower operating costs to the popular 65 series for medium-sized tractors.

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New European Firestone website goes live

New European Firestone website goes live

4th July 2016 | 0 Comments

New month, new website: On 1 July, Bridgestone Europe launched a new European website for its Firestone car, truck/bus and agricultural ranges. The firestone.eu site covers 18 national markets within the region and is available in 14 languages. All expected conveniences, including tyre search by vehicle (for cars and vans) or function (for trucks and buses) can be found on the new site.

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Firestone Music Tour expands to Vantastival 2016, Ireland

Firestone Music Tour expands to Vantastival 2016, Ireland

11th May 2016 | 0 Comments

Firestone Music Tour has added Irish festival to its list of musical destinations, after a partnership with Vantastival 2016 was announced. It will become the first Irish festival to take part in the hugely successful Firestone Music Tour, which currently spans France, Germany, Italy, Poland, England and Spain.

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Firestone sponsors Birmingham Barclaycard Arena’s stage for unsigned acts

Firestone sponsors Birmingham Barclaycard Arena’s stage for unsigned acts

23rd March 2016 | 0 Comments

Firestone has launched its sponsorship of a stage for up-and-coming musicians at selected Barclaycard Arena events. The Firestone Stage allows acts to play inside the Birmingham venue before headliners take to the stage, and was officially launched on 21 March at Ellie Goulding’s Birmingham show. The stage offers musical talent from across the UK to play in front of up to 15,800 people on the main concourse. The stage will also host Firestone’s annual Battle of the Bands competition, where musicians compete to win personalised Marshall amplifiers, music equipment and an opportunity to perform on the stage in future months.

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Geneva debut for Firestone Destination Winter

19th February 2016 | 0 Comments

Bridgestone Europe says it will present the latest addition to its Firestone passenger car tyre range at next month’s Geneva Motor Show. According to the tyre maker, the new Firestone Destination Winter SUV tyre offers "top snow control" and a "best-in-market EU label B rating for wet grip."

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Dedicated brand managers join Bridgestone, Firestone teams

Dedicated brand managers join Bridgestone, Firestone teams

11th December 2015 | 0 Comments

The sales and marketing teams at Bridgestone and Firestone have been strengthened by the arrival of two dedicated brand managers. Peter Coleman and Stuart Attfield join the two respective teams and in doing so supplement a strengthened salesforce and pricing department. Both report to consumer marketing manager Wim Belckx and sales and marketing director Farrell Dolan.

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Firestone introduces on/off range, extends on-road portfolio

Firestone introduces on/off range, extends on-road portfolio

8th December 2015 | 0 Comments

A new line-up of Firestone tyres designed for both on- and off-road use aims to provide users with high levels of durability, long wear life and good grip over a wide range of tough terrain. Upon introducing its FS822 Steer, FD833 Drive and FT833 Trailer tyres, Bridgestone Europe says the trio “bring Firestone’s renowned no-nonsense, cost-effective approach to the on/off segment.”

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Firestone’s Battle of the Bands picks Rituals

Firestone’s Battle of the Bands picks Rituals

2nd December 2015 | 0 Comments

Birmingham act Rituals was crowned the overall winners of Firestone’s recent Battle of the Bands. The competition saw four unsigned music acts play to a national audience, starring on the Barclaycard Arena stage in Birmingham. The band can now look forward to a series of sets on the Barclaycard Arena Unsigned Stage along with personalised Marshall amplifiers and music equipment, in a huge breakthrough for musicians Jo Berry, Jake Peal, Corey Deards, Andy Lowe and Dan Lovatt.

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Bridgestone hosts customers and staff at Mira demonstration day

Bridgestone hosts customers and staff at Mira demonstration day

13th November 2015 | 0 Comments

Bridgestone has hosted customers and staff over three days at Mira, where the manufacturer presented its products through a series of driving experiences and displays. “Bridgestone World”, which also included Firestone brand products, comprised various wet handling and off-road driving experiences; a series of activities and displays, including Firestone’s music partnerships; Bridgestone’s sporting sponsorships in a specially created motocross area; and a Bridgestone Golf area.

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3 tyres rated ‘exemplary’ in Auto Bild’s winter tyre test

3 tyres rated ‘exemplary’ in Auto Bild’s winter tyre test

10th November 2015 | 0 Comments

Having reduced a field of 51 to 19, Auto Bild announced that three of the winter tyres tested had made it all the way to the top of the German magazine’s rankings, picking up “exemplary” ratings. Continental’s WinterContact TS 850, Pirelli’s Winter Snowcontrol Serie 3, and the Barum Polaris 3 were the best performers, according to Auto Bild’s testers, who ranked the tyres based on their performance on snowy, wet and dry roads and their cost. The tests were performed on a VW Polo, with the tyres sized 185/60R15 T.

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19 finalists chosen for 2015 AutoBild winter tyre test

19 finalists chosen for 2015 AutoBild winter tyre test

16th September 2015 | 0 Comments

In its annual winter tyre performance survey, German motoring publication AutoBild narrows a wide field of 49 winter tyres and two all-season tyres with wet and snow braking measurements before conducting a full test of a range of characteristics. 19 tyres made it through to the 2015/16 season test, conducted using the tyre size 185/60 R15.

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