Tag: Tyre Reviews

Michelin the number one consumer researched tyre brand: Tyre Reviews

Michelin the number one consumer researched tyre brand: Tyre Reviews

Wednesday 14th February 2018 | 0 Comments

Consumers are increasingly likely to research their tyres online pre-purchase, regardless of whether they complete an e-commerce transaction. Peer review website Tyre Reviews has therefore become an influential destination in the car tyre market: discussing Tyre Reviews’s audience, owner, Jonathan Benson, states that 94 per cent of Tyre Reviews visitors are engaged in the tyre buying process, with its users predominantly “high earning, well educated, male automotive enthusiasts looking for the best possible product for their vehicle.” In 2017, the site delivered 25 million pageviews to tyre buyers, and claims to have influenced around “one-sixth of UK tyre sales.”

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Tyre Reviews conducts first long-term tyre test

Tyre Reviews conducts first long-term tyre test

Monday 31st October 2016 | 0 Comments

TyreReviews.co.uk has built an influential position within the growing online tyre business sector over the last half-decade. The site’s core focus of user-generated tyre reviews gives visitors the opportunity to present feedback on their experiences with more than 2,500 products; this has resulted in what Tyre Reviews quantifies as “3 billion miles” of motorist feedback. This mileage has helped it to reach around 2.8 million monthly page views (based on March 2016), and as a result the site now claims to influence, via online research, “more than a sixth” of tyre sales in the UK every month. In 2016, the site’s owner, Jonathan Benson, began to publish video tyre reviews himself in addition to the site blog, the most recent of which could be a world first (see video below/on Tyrepress.com). Given the site’s claim to influence such a large proportion of UK tyre sales, Tyres & Accessories also asked Benson for his views on how tyre manufacturers and distributors can increase their own online engagement to capture more of this currently growing market.

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