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GKN StructuresTyreSafe launches Tyre Safety Month campaign with online briefing
TyreSafeTyreSafe has launched its 2020 Tyre Safety Month campaign with its first online briefing. Following the success of its previous ‘Get Into The Groove’ campaign, TyreSafe has prepared a fresh batch of cultural parodies with which to publicise its ACT acronym – standing for Air pressure, Condition, Tread. A range of movie poster parodies, including ‘Judge Tread’, ‘The Good, The Bad, and The Under Inflated’, and ‘Done in 60 Seconds’, are available for garages, businesses and other organisations to encourage motorists to take better care of their tyres. The distribution of the materials will reflect the digitalisation trend of this year, driven by the necessity of adapting to Covid-19 Crisis conditions; a wide variety of banners formatted for each of the major social media networks will be available. The briefing featured a panel discussion with Stuart Lovatt, Highways England strategic road safety lead; Tony Crook, National Fire Chief Council lead officer road safety; Simon Turner, Driving for Better Business campaign manager; and James Luckhurst, Project EDWARD founder.
IGA publishing Garage Guide to Online Presence
377053; PixabayThe Independent Garage Association (IGA) is releasing a Garage Guide to Online Presence to help independent garages promote their own image and online presence without relying on third-parties.
The 68-page guide contains step-by-step instructions on how to develop company branding, set up a website and social media pages, create Google Business and Maps listings, learn about online marketing methods, collect analytics and respond to reviews.
GRI
TyreSafeUK drivers increasingly buying cars online
CarwowUK motorists are some of the fastest adopters of online car buying, something that is rapidly becoming the new normal in Britain, Germany and Spain, according to research conducted by online car retailer carwow. A survey of over 1000 consumers who bought a car through carwow since dealerships were allowed to reopen found 54 per cent of recent the company’s customers in the UK said they would continue to do the bulk of their car buying online from now on. In Spain it was 45 per cent and it was 38 per cent in Germany.
Goodyear expanding direct online tyre sales across Europe
GoodyearGoodyear has been marketing its passenger car tyres in Germany directly to end users for fitting by a listed partner for roughly six months. And for years before that there has been a noticeable trend towards online selling. Following on from our online preview article, Tyres & Accessories’ German group publication Neue Reifenzeitung interviewed David Anckaert, vice president Commercial Europe at The Goodyear Tire & Rubber Company and began by asking: is it too early to draw initial conclusions? And where’s next?
Tencent and Linglong partner in online marketing drive
LinglongOn July 10, Linglong Tire signed a strategic cooperation agreement with Tencent Cloud and Huazhi. As a result, the three parties will cooperate on smart marketing and industrial digitalization based on “the world’s first industrial Internet platform for the tyre industry, aiming at helping Linglong realize the transformation from traditional manufacturing to intelligent manufacturing, while seizing the aftermarket and improving the overall digital marketing and service level.”
McConechys website migrates to Halfords.com
HalfordsMcConechys Tyre Service, which was bought by Halfords last year, is migrating its website to the Halfords.com portal. At the same time as making the website migration announcement, company representatives revealed: “All of the [49 form McConechy’s] garages have been trained to provide the same services that would be expected at a Halfords Autocentre, including both on demand and bookable services.
Goodyear: Direct online sales relies on “shared success” with dealers
Goodyear has been marketing its passenger car tyres in Germany directly to end users for fitting by a listed partner for roughly six months. And for years before that there has been a noticeable trend towards online selling. With this in mind, Tyres & Accessories’ German group publication Neue Reifenzeitung interviewed David Anckaert, vice president Commercial Europe at The Goodyear Tire & Rubber Company.
Launch UK warns of disreputable online diagnostics sellers
Launch Tech UKLaunch UK is warning garages of the dangers of purchasing diagnostic equipment from internet sellers. The company reports that it has found at least 50 accounts claiming to be genuine diagnostic sellers on eBay alone. However, upon further inspection, these sellers are said to have listed “inaccurate company information such as a UK base and fraudulent VAT numbers”.
eBay France partners with Feu Vert to fit tyres bought online
PRNewsfoto/eBay MotorseBay France has partnered with the 350-branch strong Feu Vert garage network to fit tyres purchased online. The development was hinted at last year’s Equip Auto show when the head of spare parts and accessories for cars and motorcycles in the French, Spanish and Italian markets, Francesco Faà di Bruno, announced that negotiations were underway. Now, Ebay has confirmed, the agreement is final.
