Goodyear partners with key Chinese e-commerce player

4th December 2017 | 0 Comments

Goodyear Tire & Rubber’s presence in China’s replacement tyre market has gained a significant boost by the forging of a strategic partnership with e-commerce giant Signed 1 December, the agreement with China’s largest e-commerce platform (by revenue) will place selected Goodyear products on a Goodyear-branded channel and also see the company’s tyre and automotive services centres, which currently operate in ten cities in China, collaborate with the automotive platform. Goodyear states that this partnership will result in “seamless omni-channel experiences.”

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Category: Company News, International News

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