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You are here: Home1 / News2 / Company News3 / Goodyear expanding direct online tyre sales across Europe

Goodyear expanding direct online tyre sales across Europe

Date: 4th August 2020 Author: Chris Anthony Comments: 0
David Anckaert, vice president Commercial Europe at The Goodyear Tire & Rubber Company, is banking on the continued growth of B2C online tyre buying (Photo: Goodyear)

Goodyear has been marketing its passenger car tyres in Germany directly to end users for fitting by a listed partner for roughly six months. And for years before that there has been a noticeable trend towards online selling. Following on from our online preview article, Tyres & Accessories’ German group publication Neue Reifenzeitung interviewed David Anckaert, vice president Commercial Europe at The Goodyear Tire & Rubber Company and began by asking: is it too early to draw initial conclusions? And where’s next?

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e-commerce, Europe, featured, Goodyear, online tyre business, Tyre retail

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