Goodyear introduces “Roll by Goodyear” integrated tyre retail programme

15th October 2018 | 0 Comments
 
Goodyear introduces “Roll by Goodyear” integrated tyre retail programme
Initial reports suggest the pilot Roll project begins with four showrooms in Maryland, USA.

The Goodyear Tire & Rubber Company has introduced a new tyre retail process that integrates online purchases with real-life fitment. “Roll by Goodyear”, as the new approach has been named, will start out in the Washington, DC, metro area where Roll by Goodyear showrooms and the multiple installation options will be available. The goal is to offer consumers the chance to purchase interchangeably between online and in-store, according to the company.

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Category: Company News, International News

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