Goodyear starts direct online tyre retail in Europe

Goodyear is beginning its European online tyre retail Goodyear is beginning its European online tyre retail venture with a pilot project in the German market

Goodyear has launched a direct to consumer online tyre retail solution in the European market. The roll-out begins with a pilot project in Germany. The direct-to-consumer approach is said to be in addition to existing distribution channels. Based at goodyear.com/shop, the site aims to “seamlessly plan the purchase from choosing the right tyre to assembling with a local trading partner”.

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