Michelin most prominent and best sentiment tyre brand in 2024
In 2005, Tyres & Accessories published the first in what would become a 12-year series of online brand prominence and sentiment analyses relating to the best-known tyre brands. That research was conducted in association with Envisional and latterly NetNames. Now, one of the brains behind the original data has developed “a new and improved methodology for quantifying brand prominence and sentiment”. Here, David Barnet, now brand protection strategist at intangible asset management specialists, Stobbs, presents the results of a new study looking at the online prominence and sentiment of tyre brands.