Bridgestone renames TomTom Telematics Webfleet Solutions

Bridgestone will use the name Webfleet Solutions for the recently acquired TomTom Telematics

EMEA business now serving over 1.2 million vehicles with mobility subscriptions and fleet solutions

Bridgestone Europe (Bridgestone) will rename TomTom Telematics as Webfleet Solutions on 1 October 2019, following its acquisition of the company on 1 April. The tyre giant revealed that the EMEA business currently serves more than 1.2 million vehicles with mobility subscriptions and fleet solutions.

Bridgestone acquired TomTom Telematics to strengthen its digital capabilities, part of its redefinition of its commercial business from tyre supplier to mobility solutions provider. Europe’s fleet solutions industry is in double-digit growth, Bridgestone adds, and the number one tyre supplier claims leadership of this growing field. The acquisition reinforced Bridgestone’s ability to deliver data-based solutions designed to make fleet operations more effective and efficient.

The new name reflects how tyre manufacturers such as Bridgestone are transforming their truck and bus businesses into digital fleet services operations

The newly named Webfleet Solutions is inspired by Bridgestone’s main data platform, WEBFLEET, which has been providing leading telematics for fleets for the past 20 years. It reflects Bridgestone’s ambition to provide a wider range of digital mobility and fleet solutions to its customers and consolidate its current global position.

Commenting on this announcement was CEO and president of Bridgestone EMEA, Paolo Ferrari states: “When we acquired Webfleet Solutions at the beginning of the year, we created a fleet solutions powerhouse. Together we have every capability to lead in what is an incredibly exciting, fast growing, and innovative area of mobility. We have the ambition, the infrastructure and resources, the data and insights, and we have the people and their unrivalled knowledge. As the new worlds of connected and autonomous mobility rapidly become a reality, together Bridgestone and Webfleet Solutions will ensure that our customers can enjoy every benefit of this new era.”

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