Bridgestone discusses its ‘multifaceted’ fleet customer approach

Bridgestone has continued to develop its digital solutions, with the acquisition of TomTom Telematics, a leading provider in Europe

Far from there being one trump card to keep commercial fleets happy and content, Bridgestone believes there are a number of compelling factors that combine to keep its customers on the right road. Bridgestone’s commercial sales director Greg Ward tells Tyres & Accessories that a number of factors combine to make Bridgestone a top proposition to commercial fleets. The manufacturer has invested in digital mobility solutions, while its latest tyres for the segment introduce improved fuel efficiency and durability characteristics.

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