Far from there being one trump card to keep commercial fleets happy and content, Bridgestone believes there are a number of compelling factors that combine to keep its customers on the right road. Bridgestone’s commercial sales director Greg Ward tells Tyres & Accessories that a number of factors combine to make Bridgestone a top proposition to commercial fleets. The manufacturer has invested in digital mobility solutions, while its latest tyres for the segment introduce improved fuel efficiency and durability characteristics.
Bridgestone has secured a three-year commercial partnership with vehicle rental company Collease. The deal will incorporate a large fleet of all types of Trailers and Motorised equipment. Collease’s customers include a number of prestigious blue chip companies.
Bridgestone has extended its fleet supply agreement with Arla Foods, taking the relationship into a 10th consecutive year. In addition to its premium brand tyres, the manufacturer will also supply its tyre pressure monitoring systems (TPMS) and Total Tyre Care support to the 13,500-strong dairy farmer cooperative until at least 2020. Arla said call-out times have been reduced by up to 30 per cent as a direct result of Bridgestone’s support, explaining the decision to renew its contract.
Gloucester based CM Downton has extended a 10-year partnership with Bridgestone until 2020, declaring the tyre manufacturer’s commitment to fleet uptime is reaping rewards. It added that its decision to switch to a pence-per-kilometre (PPK) agreement is already paying off.
LE Jones, one of the largest independent haulage companies in Wales, has signed a fleet tyre agreement with Bridgestone. According to the tyre maker, the premium M729 regional tyre will be used predominantly on 25 units and 50 trailers along with the RS01 (front steers), which were seen as perfect products – in the correct sizes – for the company’s transportation work.
Kingsway Tyres has opened its first depot in Bedfordshire as part of its expansion plans. The chain’s 17th garage in Old Bridge Way, Shefford, will provide premium and economy tyres and servicing solutions for cars, vans, 4×4 and commercial fleets, supported by 24 hour tyre related breakdown service vehicles, covering Bedford, Sandy, Stevenage, Letchworth, Hitchin, Luton, Dunstable, Milton Keynes plus the surrounding areas. The new opening has created four new jobs.
The CV Show has become an increasingly important event for the tyre and wheel segment in recent years, and the trend will continue with the 2015 edition. The UK segment’s biggest manufacturers – Hankook, Goodyear, Michelin, Continental, Bridgestone, Pirelli and Giti will all be present, as will the ambitious Sailun and Aeolus brands and retreader Bandvulc – and related companies such as wholesaler RH Claydon, and Pro-Align with the new Hunter commercial vehicle wheel aligner.