‘No silver bullet’ for successful fleet partnership – Bridgestone

Having recorded a number of significant fleet wins during 2017, Bridgestone states that a number of factors combined make its proposition attractive to fleets when the pitching process begins. Fleets signing deals with Bridgestone in 2017 include Simon Gibson Transport, ARR Craib, Greggs, and the global First Group agreement. The company says there isn’t one compelling factor to secure a fleet business for a premium tyre manufacturer; in fact commercial sales director Greg Ward believes there are five or six behind any successful partnership.

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