Bridgestone extends Arla fleet agreement

Bridgestone extends its fleet deal with Arla to 2020

Bridgestone has extended its fleet supply agreement with Arla Foods, taking the relationship into a 10th consecutive year. In addition to its premium brand tyres, the manufacturer will also supply its tyre pressure monitoring systems (TPMS) and Total Tyre Care support to the 13,500-strong dairy farmer cooperative until at least 2020. Arla said call-out times have been reduced by up to 30 per cent as a direct result of Bridgestone’s support, explaining the decision to renew its contract.

Arla’s inbound logistics director, Richard Wilson, said: “We have been really impressed with Bridgestone on a number of levels for some time now, so the decision to extend our agreement was an easy one for us to make. Not only are the products extremely reliable an impressive from a performance point of view, but the levels of aftercare and associated services are also right up there.”

Bridgestone’s commercial sales director Greg Ward said: “To be in a position to announce this news is a great feeling for a number of people, who have been in discussions for a long time now. We have demonstrated real value to Arla by not only reducing call-outs through our support, but also offering fuel savings by way of our TPMS technology.”

Arla’s dairy products are delivered nationwide to its portfolio of brands, including Lurpak and Anchor.

Supported by real-time monitoring and analysis of fleet performance, Bridgestone supplies Arla with its most cost efficient mix of new and retread tyres. These products, services and systems are delivered by the Bridgestone Partner network – Europe’s largest professional independent service network – combined with the specialist Bandag retread network.

Arla’s maintenance teams are also supported by Bridgestone’s fleet managers who offer specialist advice and consultation. The companies state that they are committed to a process of continuous improvement to maximise efficiencies and fleet uptime for customers. This includes on-site coaching and monthly performance reviews to identify and implement service improvements.

Ward added: “Discussions have been in place for some time now and we are delighted to have reached an agreement. We think it demonstrates longevity and offers an endorsement of our commercial fleet solutions.”

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