Bridgestone will demonstrate its fleet solutions to reduce overall operating costs alongside its car tyre range for dealers at The Tire Cologne trade fair 29 May to 1 June. The manufacturer added that it will also display part of its wide range of consumer products, with the spotlight will on the Turanza T005 summer touring tyre and a brand new product – one that represents “an entirely new direction for Bridgestone.”
Bridgestone’s largest Bandag franchise, Bulldog in Bourne, Lincolnshire is a central pillar in Bridgestone’s UK Total Tyre Care truck and bus tyre strategy, and as such has been a target for ongoing investment. Most recently, Bridgestone has installed the BASys casing and production control system, digitally linking the tripartite facility and tracking the journey of retreads through the manufacturing process. This joins the latest piece of retread production equipment, the latest generation Bandag extruder builder the 9110ES, which was installed in 2016, and is now fully operational. Tyres & Accessories visited the Bulldog site to see the latest upgrades in action, and how Bulldog intends to capitalise on the current moment of what Bridgestone retread development manager for the North region (UK, Ireland, and the Nordic region) Terry Salter terms a “golden period” for retreading.
Bridgestone has extended its fleet supply agreement with Arla Foods, taking the relationship into a 10th consecutive year. In addition to its premium brand tyres, the manufacturer will also supply its tyre pressure monitoring systems (TPMS) and Total Tyre Care support to the 13,500-strong dairy farmer cooperative until at least 2020. Arla said call-out times have been reduced by up to 30 per cent as a direct result of Bridgestone’s support, explaining the decision to renew its contract.
LE Jones, one of the largest independent haulage companies in Wales, has signed a fleet tyre agreement with Bridgestone. According to the tyre maker, the premium M729 regional tyre will be used predominantly on 25 units and 50 trailers along with the RS01 (front steers), which were seen as perfect products – in the correct sizes – for the company’s transportation work.