RNF Digital and Bridgestone report app success

RNF Digital and Bridgestone are reporting that their Firestone Tyre Pressure Calculator and Bridgestone Challenge apps re delivering impressive results since being launched a couple of years ago (the Firestone app is aimed at farmers and agricultural contractors and the Bridgestone Challenge was developed for use by Bridgestone’s sales teams in assisting customers and helping to land new contracts).

According to the company, the Firestone Tyre Pressure Calculator app is already proving an invaluable aid to farmers. Since its launch in 2011, the app has been downloaded 29,000 times at a rate of around 1,000 a month. It has also been used across 143 countries including Germany, France – even Afghanistan and the Middle East.

For its part the Bridgestone Challenge app, used by all 40 of Bridgestone’s field sales staff, allows the user to calculate the true cost of tyres, and provides performance comparisons and reports, all on the user’s tablet device in front of the customer.

Andy Mathias, Bridgestone’s Product and Marketing Manager, said: “The Bridgestone Challenge app has revolutionised the way our sales teams work. Before the app, our sales staff were compiling their data using individual spreadsheets, but now they are able to access uniform data from a variety of global locations including our own UK, Ireland and Scandinavian teams.

“It aids transparency and enables the fleet or commercial vehicle customer to make a really informed choice about the right tyre for them, on location. It’s making a huge difference on the ground and has helped us win two or three large fleet contracts.”
The success of the Challenge app has been recognised within the automotive industry, with a shortlisting for the Motor Transport Awards 2013. The tyre pressure calculator has also enjoyed industry acclaim, with the global farming community embracing the technology.

Barry Coleman, Bridgestone’s Product Manager for Northern Europe, said: “In the past, when farmers wanted to know what tyre pressure they should run at, tractor and tyre manufacturers tended to say ‘go and have a look at the technical data book’.
“Now they can put all the data into the Firestone Tyre Pressure Calculator and get the correct tyre pressure at the touch of a button. It’s quick, simple and easy to use and does what it says it does.”

Rob Mannion, RNF Digital Innovation’s managing director, said: “We are very pleased to see these two apps performing so well for Bridgestone and that they are proving to be a real asset in delivering direct, user friendly solutions for their staff and customers.


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