Firestone to be present at UK, European music festivals

The marketing department at Bridgestone Europe is putting in overtime to assert the Firestone brand’s cool credentials. The company says Firestone plans to reassert its presence on the European market as a “dynamic, energetic and above all cool brand for the young and young at heart,” and these efforts include the brand’s sponsorship of music festivals in Spain, Germany, France, Poland, Italy and the UK The ‘Firestone Music Tour’ will be present at major festivals in these six countries during the summer.

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