Pirelli’s flagship Burton Performance Centre shows what can be done with tyre retail

Inside and out, the Burton PPC is uber modern

In Autumn 2016 Pirelli open the doors of a model Pirelli Performance Centre on the business park virtually next door the company’s UK headquarters in Burton-on-Trent. In mid-March Tyres & Accessories had an exclusive guided tour of the facility and found out more about what the incredibly modern and stylish centre offers and the strategy behind it.

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