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Known for its style, speed and performance marketing values, Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.

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Papadimitriou’s contract with Pirelli ends this week

As reported in January, Angelos Papadimitriou is stepping down as general manager and co-chief executive officer of Pirelli. The tyre maker shares that the termination of his contract employment takes effect on 28 February 2021. As already stated, Papadimitriou will maintain the offices of Director on the Board and member of the Strategies Committee. The termination of Papadimitriou contract of employment changes his status to that of non-executive director.

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Powergy – Pirelli’s latest summer tyre

After bringing no new tyres to market for quite some time, last year Pirelli kicked off a product offensive with the launch of the Cinturato P7 C2 summer line. It followed this up with the Cinturato All Season SF2, and the Cinturato Winter 2 will arrive in time for next winter. And another addition to the Pirelli portfolio is apparently on its way, too.

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McLaren Artura equipped with Pirelli Cyber Tyre

Pirelli claims a world first with its original equipment tyre supply to the new McLaren Artura hybrid supercar. The Italian firm isn’t shipping any old bespoke P Zero tyres, rather tyres that will ‘talk’ to the Artura via Pirelli’s Cyber Tyre system. Each of the 235/35Z R19 front and 295/35 R20 rear tyres contain a sensor that loquaciously provides vital data to the car’s onboard computer.

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Pirelli’s Burton consultation, MIRS tyre production and the possibility of transferring tyre manufacturing to Carlisle

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Following the news that Pirelli is consulting on reorganising part of its Burton tyre production, the company reaffirmed its commitment to both its Burton and Carlisle locations. But could the consultation relating to Pirelli’s Burton MIRS line mean transferring tyre production to Carlisle?

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Pirelli ‘maintaining’ UK tyre manufacturing after Burton MIRS line closure reports

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Google; CNES; Airbus; Getmapping plc; Infoterra Ltd & Bluesky; Maxar Technologies

Pirelli has reaffirmed its commitment to “maintaining industrial operations” at both its Carlisle and Burton-on-Trent UK factories after unions suggested the company was about to close its MIRS robotic production line in Burton. According to Unite, which represents all 280 members of the Burton tyre factory workforce, Pirelli has proposed cutting 80 jobs. In a statement published on 11 February 2021, Unite criticised Pirelli for “not taking up the furlough scheme for these workers, instead of pushing ahead with the redundancies.”

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Pirelli leads sector in S&P Global Sustainability Yearbook 2021

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S&P Global

As far as auto components are concerned, Pirelli has come out on top in the S&P Global Sustainability Yearbook 2021, following the confirmation that it is rated as “Gold Class”. The Sustainability Yearbook 2021, which is published by S&P Global and takes into consideration the sustainability profiles of over 7,000 companies, also mentioned three other tyremakers: Hankook, Nokian and Bridgestone in the ranking.

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Porsche Taycan sets 102mph indoor land speed record on OE tyres

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Porsche

Until recently, the Guinness World Record for the fastest speed by a vehicle indoors stood at 86 mph. That was until Leh Keen’s Porsche Taycan Turbo S was clocked by independent adjudicators at 102.6 mph inside the New Orleans Convention Center. Keen’s all-electric Taycan Turbo S has a maximum of 750 hp, with four-wheel drive to maximize grip, powerful carbon ceramic brakes and the ability to accelerate to 60 mph from a standstill in just 2.6 seconds. And what’s more the record was set on the Taycan’s standard fitment original equipment (OE) tyres. But what tyres were they?

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Pirelli a Main Sponsor of World Ski Championships

A ski holiday may be out of the question at the moment, but it’s business as usual for the FIS Alpine World Ski Championships. They’re taking place right now at Cortina d’Ampezzo, Italy, with Pirelli as a Main Sponsor. Pirelli winter tyres are also abundantly present in Cortina, with the Italian brand’s winter range fitted to the vehicle fleet supplied by fellow Main Sponsor Audi.

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Diablo Rosso IV – Pirelli’s latest supersport tyre

A teaser in January whetted our appetites about the upcoming Pirelli Diablo Rosso IV, and now the wait is over. Pirelli is bringing its fourth-generation Diablo Rosso tyre for supersport, naked and crossover motorcycles to market from this month in a range of five front wheel and ten rear sizes.

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New Pirelli Cinturato AS SF 2 boasts 50% better mileage

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Pirelli

Pirelli has introduced new Cinturato All-Season Snow Flake 2 and Cinturato P7 tyre ranges in a virtual event broadcast from Milan. The virtual launch also previewed the forthcoming Cinturato Winter, which will be released in time for the next winter season. As far as performance improvements are concerned, the new Pirelli Cinturato All-Season Snow Flake 2 (or Cinturato AS SF2 for short) stole the show, boasting a whopping 50 per cent increase in mileage performance compared with its predecessor.

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Pirelli working with Protyre to supply British Superbike

Pirelli Tyre

Pirelli will continue as presenting sponsor of and sole tyre supplier to the Bennetts British Superbike Championship, having signed a renewed deal with series organiser MotorSport Vision Racing (MSVR) to extend the partnership for a further five years through to the 2025 season. Pirelli also remains the title sponsor of the Superstock and Junior Superstock classes.

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Papadimitriou stepping down as Pirelli GM, co-CEO

Pirelli and Angelos Papadimitriou, the tyre maker’s general manager and co-CEO, have agreed to end their working relationship. Pirelli hasn’t specified the date on which Papadimitriou will relinquish these roles, but when he does the duties he performed as general manager and co-CEO will be taken over by Marco Tronchetti Provera, Pirelli’s executive vice chairman and chief executive officer, until a successor is appointed.

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Rallye Monte-Carlo marks Pirelli’s exclusive WRC comeback

Pirelli

On Thursday, Pirelli will return as exclusive tyre supplier to the FIA World Rally Championship after an absence of more than ten years. The Rallye Monte-Carlo – itself 110 years old in 2021 – is considered one of the most demanding anywhere in the world because of the often changeable weather conditions encountered on the asphalt roads that snake their way through the French Alps. Pirelli is bringing around 3,200 tyres to this challenging rally round.

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Pirelli: 78 OE approvals for BMW 8 Series

Pirelli shares that its tyres have gained a total of 78 original equipment homologations for the latest versions of the BMW 8 Series Coupe, Gran Coupe, and Cabrio, including M Sport models. These cars ride on bespoke Pirelli P Zero and Cinturato P7 tyres. Depending on model, Pirelli will supply BMW with 18- to 20-inch fitments.

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Pirelli WJ tyre to debut on Arctic Rally

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Pirelli

Pirelli’s new rally tyre for snow and ice, which has studs longer than 8mm, will make its first appearance this weekend. Fitted to R5 cars on the Arctic Rally from 15-16 January, the Sottozero Ice WJ debuts at the opening round of the Finnish Rally Championship. Its long titanium-tipped studs are locked into place using Pirelli’s patented vulcanisation process for retention. A new tread pattern design helps the tyre to capitalise on the increased grip supplied by the studs. Pirelli says the new tyre will be available commercially for national championships run in extreme winter conditions, such as those run in the Scandinavian and Baltic regions. It is suitable for R5, R2 and historic rally vehicles.

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