An All-Season first?

3rd February 2015 | 0 Comments
An All-Season first?
Pirelli's new Cinturato All-Season

Strategically the most significant detail about the Cinturato All-Season launch is the fact that a premium manufacturer such as Pirelli is launching an all-season tyre at this time. Other premium manufacturers have such products, but many have opted to focus on summer and winter products, leaving mid-range players and second line brands first in line. In order to find out a little more, Tyres & Accessories spoke to Pirelli senior vice president sales planning and supply chain, Matteo Battaini, during the event.

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Category: Company News, Product News

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