• Twitter
  • Facebook
  • Instagram
  • Subscribe
  • Free Newsletter
  • My Account
Tyrepress
  • 0Shopping Cart
  • NewsNews
    • Latest News
    • Company News
    • UK News
    • Product News
    • International News
    • Retreading
    • Career Tracks
    • Motorsport
    • Video
    • Tyrepress Videos
  • Data
    • Leading Tyre Manufacturers
    • Leading Retailers (UK)
    • Social Media Ranking
    • Online Branding
    • Brand Finance rankings
    • Blue Light Fleet Analysis
    • Astutus Research analysis
    • Beyond Covid-19 Tire Market Forecasts
  • Features
    • Goodyear to buy Cooper – special supplement
    • TPMS and Sensor Technology 2021
    • Tyre Industry Conference 2020
    • Online Tyre Business 2020
    • Kick-starting your business webinar May 2020
  • Business Directory
    • Browse Entries
    • List Your Company on the Business Directory
  • Jobs
    • Situations vacant
    • Career Tracks
  • Classifieds
  • Magazine
    • Latest Issue
    • Read Tyres & Accessories Magazine online
    • Tyres & Accessories Magazine Archive
  • Shop
    • Subscription Shop
    • Report Shop
    • Directory Shop
  • About
    • Company Profile
    • Media Information
    • Frequently Asked Questions (FAQs)
    • Legal
    • Contact Us
  • Tyre Tests
  • Search
  • Menu
You are here: Home1 / News2 / New Warrior range launched in China

New Warrior range launched in China

Date: 29th August 2012 Author: Tyrepress Editors Comments: 0

The Warrior brand is set to do battle with in the Chinese market, and perhaps will be pitted against premium brands. On 28 August the joint venture operation run by Double Coin Holdings, parent company Shanghai Huayi (Group) and Michelin unveiled its new passenger car range. Double Coin Group (Anhui) Warrior Tires began manufacturing Warrior branded tyres at its Wuwei, Anhui province factory in March and the new facility is expected to have a six million tyre a year capacity by the end of 2012. Output capacity should reach 15 million a year by 2015.

In his coverage of the Warrior range’s launch, the Shanghai Daily’s Richard Fu quoted Double Coin chairman and Shanghai Huayi (Group) president Liu Xunfeng as saying “Warrior is now targeting the mid- and high-end market and our aim is to make Warrior the number one Chinese tyre brand.” Whether Michelin will applaud this statement is, of course, another question; at its Annual Shareholders’ Meeting in May 2011, managing general partner Jean-Dominique Senard declared that “the Warrior brand is in fact not a premium brand like Michelin.”

Michelin and Double Coin’s original joint venture involving the Warrior brand wound up with Michelin’s purchase of its partner’s share in early 2010. Warrior gained a new lease of life in April 2012 with the signing of a Memorandum of Understanding between the two parties and Shanghai Huayi to create a joint venture for producing and marketing passenger car and light truck tyres for the Chinese market. It was later announced that the brand will also be exported; the Shanghai Daily reports Double Coin vice general manager Jiang Bin as saying exports will account for around 20 per cent of output from the Wuwei plant. Jiang also shared that the tyre maker is holding talks with a number of vehicle manufacturers including Shanghai Volkswagen and Shanghai General Motors, regarding original equipment supply of Warrior branded tyres.

Related news:

  • Analysts: Michelin/Double Coin JV dramatically increases Chinese tyre capacity

  • Double Coin, Michelin, Huayi JV finalised

Related news:

  1. Analysts: Michelin/Double Coin positive, but questions remain
  2. Sumitomo Rubber to Build Chinese PCR Tyre Factory
  3. China Tyre Industry Targeting Complete Radialisation by 2015
  4. Hankook Announces Plant No. 7
Comments
Comments closed
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share on Reddit
  • Per E-Mail teilen

Related Tags

capacity, China, Manufacturing, marketing, Michelin, truck tyres

Advert Location 28

© 2020 - Tyrepress
  • Twitter
  • Facebook
  • Instagram
  • WhatTyre
  • Reifenpresse
  • PneusNews
Project Eagle lands Goodyear a place in CIO 100 New MotoGP hard compound “improves warm-up”
Scroll to top