Euro-Tyre Celebrating Website Launch at Reifen 2010
This year’s Reifen show coincides with the release of a totally new and fresh online presence for Euro-Tyre: At Essen the Dutch wholesaler, in addition to offering dedicated tyre expertise and displaying its extensive product portfolio, will premiere its re-launched website. The layout and structure of the homepage has been completely redesigned in order to increase its user friendliness to online shoppers.
Euro-Tyre reports its sales have continued to grow year-after-year ever since the Netherlands based company was established some 26 years ago. Following a very successful 2009, results from the first quarter of the latest financial year provide a seamless continuation of the existing upward trend. Therefore it goes without saying that a strong presence at Reifen 2010 is of great importance to the company. “Show visitors can view the entire spectrum of tyre products at our 100 plus square metre exhibition site in hall two – from passenger car, 4×4/SUV and van tyres to light and heavy commercial vehicle tyres,” announced company director S. Schlacks, adding that a successful appearance in Essen will once again provide evidence of Euro-Tyre’s Europe-wide tyre expertise.
For Euro-Tyre, taking part in the exhibition constitutes a further important step towards realising its ambitious sales targets: “We definitely regard an increase of 20 per cent in 2010 – in comparison with last year – as realistic,” the company director predicts confidently. “In this context the ‘business networking tyre show’, one of the industry’s most important presentation platforms and trend indicators, is naturally of great significance. The event has not over the years developed into the linchpin of the tyre business without good reason. For us – as a wholesaler serving the whole of Europe – its international visitor base is of particular interest.”
As mentioned above, this year the most important date in the industry calendar holds further significance for Euro-Tyres, as it occurs alongside the official re-launch of its website. A fresh design, transparent structure and more user-friendly front end – particularly in the web shop – has been created in anticipation of online commerce’s continually growing importance. “Thanks to the site’s improved and clearer navigation users will be able to quickly and directly find searched for products, and with a single click identify which tyres and sizes are available and their terms of delivery. As a result, users will need to expend considerably less time and effort searching for products,” explained Schlacks. Through the use of numerous interactive web options and a modern layout, web designer Anke Widerstein has injected additional dynamism and expression into the website. In addition, the site’s text and content has been revised and optimised. On the start page attention will be given both to special daily and weekly offers and to general news. And to cater to Euro-Tyre’s international customer base, as of June 2010 the wholesaler’s online presence will be available in English, Greek, Polish, Spanish, Portuguese, Italian and French language versions in addition to the existing Dutch and German language websites.