Delphi, Parts Alliance ‘Take a Brake’ on UK tour
Delphi Product & Service Solutions is touring the UK with The Parts Alliance, launching an interactive, customer-facing initiative. The brakes supplier’s 12 week tour has been given the punning title ‘Take a Brake’, reflected in the tea/coffee break atmosphere of the tour’s stops, designed to get end-users interacting with representatives of the two companies, who will give their insights into the latest Delphi braking technologies. The tour also has a social media focus, with both companies making extensive use of their Twitter and Facebook pages to publicise the tour and the braking products.
The Parts Alliance announced DPSS as the preferred supplier of premium braking systems for the group’s 12 distributor companies throughout the UK and Ireland. For the next three years, DPSS will provide its national distribution network and 20,000 customers with brake pads, discs, hydraulics, ABS sensors and accessories, as well as training and support services as part of its complete systems approach to aftermarket service and repair.
Delphi has a greater than 99 per cent car parc coverage in its braking portfolio, The Parts Alliance says, as well as being one of the largest original equipment players. Another determining factor was the speed with which Delphi’s engineers can launch its first-to-market products – within six months of a new vehicle introduction, The Parts Alliance says – in partnering with DPSS. With an increased opportunity to service newer vehicles sooner, The Parts Alliance identified this as an opportunity to generate additional business within the distributor network.
The ‘Take a Brake’ tour is designed to cement the brand’s reputation with UK customers, demonstrating in person the comprehensive coverage and quality of its premium braking portfolio. The tour is part of the joint Delphi and The Parts Alliance ‘Stop with the Best’ communications campaign, and on display in the van are a wide range of Delphi brake pads, discs and accessories, as well as a technical video highlighting Delphi’s OE standards for braking quality and engineering. Two product experts will also be on hand to field any questions.
“The ‘Take a Brake’ tour will provide our customers with the opportunity to touch, look and learn more about our braking products,” said Lúcia Veiga Moretti, president, Delphi Product & Service Solutions. “And what better way to make it convenient, than by bringing the product and our product experts directly to the technicians?”
“Our tour was specifically designed with the technician in mind,” said Steve Fulford, chairman of The Parts Alliance. “We realise technicians are busy and don’t always have time to step outside the garage. They will get to see the Delphi product quality, while enjoying a well-earned drink and snack, at their premises.”
Customers can follow along with the “Take a Brake” Tour and track the tour stops on both the DPSS and Parts Alliance Facebook pages (Facebook.com/DelphiAutoParts and Facebook.com/StopWithTheBest) or through Twitter accounts (@DelphiAutoParts and @StopWithTheBest). Customers are also encouraged to tweet, and post pictures and videos of their interactions with the van and its crew.