Tag: marketing

The Parts Alliance continue ‘Big Drive’ to win customers

The Parts Alliance continue ‘Big Drive’ to win customers

20th September 2018 | 0 Comments

The Parts Alliance is rolling out ‘The Big Drive’ as the latest in a series of eye-catching national promotions. Billed as the ‘Luxury Edition’ and running until the end of November, the promotion gives garage customers the chance to win a Jaguar XE car in either the classy Portfolio or exciting R-Sport models.

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Cooper Tire Europe launches new brand portal

Cooper Tire Europe launches new brand portal

12th September 2018 | 0 Comments

Cooper Tire Europe has launched a new Cooper Brand Portal, providing online access to a host of digital assets for media and brand partner use. Product photography, event images and video content are now all readily available for download.

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‘Fast cars and beautiful women’ – Liqui Moly introduces 2019 calendar

‘Fast cars and beautiful women’ – Liqui Moly introduces 2019 calendar

5th September 2018 | 0 Comments

Liqui Moly has previewed its 2019 calendar, which the company promises will include a mix of “exclusive sports cars and beautiful women.” Peter Baumann, marketing director of the German oil and additive specialist, states: “Our calendar has a big fan base,” gathered over two decades. “It is intended to be a little ray of light in the stressful everyday life of a garage.”

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Gert Meylemans becomes Eurobat communications manager

Gert Meylemans becomes Eurobat communications manager

17th August 2018 | 0 Comments

Gert Meylemans, the former head of PR and corporate communications at Bridgestone Europe, has become senior manager communications at Eurobat, the Association of European Automotive and Industrial Battery Manufacturers.

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Liqui Moly to sponsor 2019 World Handball Championship

Liqui Moly to sponsor 2019 World Handball Championship

16th August 2018 | 0 Comments

The German oil and additive specialist Liqui Moly is continuing to expand its sport sponsorship: the company is now also the official sponsor of the World Handball Championship, which is will take place in Denmark and Germany in January. "This world championship is one of our global lead sponsorships," says Peter Baumann, marketing director at Liqui Moly.

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Bridgestone brand ambassador Thompson celebrates 60th with pop-up gym

Bridgestone brand ambassador Thompson celebrates 60th with pop-up gym

6th August 2018 | 0 Comments

Worldwide Olympic Partner Bridgestone and its campaign ambassador, double Olympic gold medallist, Daley Thompson, will open a pop-up gym on London’s Southbank to mark the decathlete’s 60th birthday. The gym, which will open for one day only, will be located on Riverside Grass, Southbank, London on Tuesday 14 August and is part of Bridgestone’s Olympic partnership campaign, Chase Your Dream, No Matter What. The motivational campaign aims to inspire people of all ages, abilities and passions.

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Ex-Goodyear Dunlop comms director joins PR firm

Ex-Goodyear Dunlop comms director joins PR firm

1st August 2018 | 0 Comments

Former Goodyear Dunlop EMEA marketing and communications director, James Bailey, has joined a Birmingham-based PR, social media and communications agency Reeves, to lead a newly-created unit that will focus on the automotive, manufacturing and vehicle technology sectors.

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Trico celebrating 90th birthday of European operation at Automechanika Frankfurt

Trico celebrating 90th birthday of European operation at Automechanika Frankfurt

30th July 2018 | 0 Comments

In 1928, Trico’s European manufacturing plant opened in Brentford, England, which later moved to the current base in Pontypool, South Wales - now its European HQ.

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Pro-Align launches updated corporate identity

Pro-Align launches updated corporate identity

4th June 2018 | 0 Comments

Wheel servicing equipment specialist Pro-Align has launched a new logo, designed to reflect a number of changes and enhancements being made throughout the business.

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Apollo Tyres signs three-year sponsorship deal Hungarian football team DVTK

Apollo Tyres signs three-year sponsorship deal Hungarian football team DVTK

4th May 2018 | 0 Comments

Deepening it’s connect further with Hungary, Apollo Tyres has partnered with DVTK – a local top flight football and sports club. Apollo is now looking at leveraging DVTK’s “passionate and massive fan base” to raise awareness of its brand among potential customers, business partners and consumer audiences in Hungary.

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GDPR legislation takes effect this month

GDPR legislation takes effect this month

4th May 2018 | 0 Comments

Are you ready? With the General Data Protection Regulation (GDPR) clock rapidly counting down to 25 May 2018 when the law comes into play, it businesses must ensure they are compliant. It is a detailed piece of legislation, so we can’t go into all the details here, but Ryan Naughton, operations director from CAM, and Stephen Ollernshaw, a director of Technology Law Alliance (creator of the online compliance tool Asimuth) recently provided Tyres & Accessories with their 10 key areas your business needs to know about GDPR.

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Nexen holds third purple summit in Manchester

Nexen holds third purple summit in Manchester

1st May 2018 | 0 Comments

Nexen Tire has completed its 2018 Purple Summit Manchester, the company's third annual integrated marketing event.

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Liqui Moly the official sponsor of 2018 IIHF Ice Hockey World Championship

Liqui Moly the official sponsor of 2018 IIHF Ice Hockey World Championship

17th April 2018 | 0 Comments

In Denmark the best national teams will cross sticks at the 2018 IIHF Ice Hockey World Championship from May 4 to 20. The German oil and additive specialist Liqui Moly is the official sponsor of the competitions that will be carried out in Copenhagen and Herning.

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Automotive brands failing to engage female audiences

21st March 2018 | 0 Comments

Data from Quantcast suggests the automotive sector is still creating advertising campaigns focussed heavily on concepts that appeal to men, despite rising purchasing power among women. UK government data shows that car ownership among women increased 75 per cent in the 20 years up to 2014. However Quantcast found that the most engaging themes for female audiences, including ‘togetherness’ and ‘adventure’, appeared in less than one percent of adverts.

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Brand Finance: Dunlop value up 80%, Pirelli falls back

21st March 2018 | 0 Comments

While the headline Brand Finance ranking news is the resurgence of Michelin as well as the growth of the Chinese brands, Dunlop and Pirelli’s performance in the Brand Finance ranking is also worth noting – for completely different reasons.

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