marketing Archives - Page 3 of 215 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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‘Falken says tanks’ campaign awarded German Design Award

International News

Falken Tyre and digital marketing specialist Pixelgenau have won a German Design Award 2021 for its “Falken says tanks” sales campaign. Also known in German as “Falken sagt Tanke”, the long-running sales campaign rewards customers buying a set of Falken tyres from participating dealers with fuel vouchers worth 20 euros, along with the chance to win other prizes. The campaign takes place in Austria, Belgium, Bulgaria, France, Germany, Luxembourg, the Netherlands, Poland and Slovenia.

28th October 2020/by Andrew

Apollo Tyres creates Chief Digital Officer role

Career Tracks, Company News, International News

Apollo Tyres has appointed Hizmy Hassen to the newly-created position of Chief Digital Officer (CDO). Hassen will be based at the company’s London office, and will be responsible for leading the strategy and operations of Apollo Tyres’ digital journey, including responsibility for Information Technology. Hizmy Hassen will report to Neeraj Kanwar, vice chairman and MD, Apollo Tyres Ltd.

5th October 2020/by Chris

BKT Network launched to offer partners, users video content

BKT has launched the BKT Network, a digital TV format hosting new and exclusive videos about the off-road tyre specialist, its products, and its partnerships. BKT said content will include first-hand accounts from users around the globe, behind-the-scenes looks at sports sponsorships, exhibitions, CSR activities. and more. “The initiative also comes about as a direct link with users, with partners and distributors, with the whole range of audiences,” says Arvind Poddar, BKT chairman, in the network’s launch episode. “The need to reduce the distances dictated by the current situation has never been so relevant. We want to remain in contact with everyone.”

30th September 2020/by Andrew

UK social media ranking: Michelin continues to lead, but several changes and one new entry into top 10

Photo Mix; Pixabay

For the fourth year in a row, Michelin can be found at the top of Tyres & Accessories’ 2020 UK social media ranking. Indeed, such is Michelin’s dominance in the annual table, only Goodyear (in 2012) and Dunlop (in 2016) have done enough to overtake the UK arm of the French tyre brand since our research began in 2011. In both cases, Michelin still managed to take second place.

28th September 2020/by Chris

Falken launches tenth fuel card promotion in continental markets

International News, Product News

Falken Tyre Europe has launched its 2020 “Falken says Tanke” promotional campaign in Germany, Austria and other European core markets. From 15 September to 30 November, customers will receive a 20-euro prepaid card for refueling and shopping when buying Falken winter or all-season tyres in participating retailers. In addition, participants from Germany have the chance to win one of 25 Shell fuel vouchers worth 100 euros. There are also 100 opportunities to win the Shell V-Power Smart Deal, worth 119.99 euros, allowing winners to fill up with V-Power fuels at the price of standard fuels. Falken is also giving away a total of 17 pairs of Dalbello ski boots in the Benelux countries, Germany, Austria, and Poland. These boots come with a co-polymer sole named “GripWalk”, providing extra snow grip – an analogy to winter tyres’ performance on snow.

15th September 2020/by Andrew

Falken launches ‘Pass the Wheel’ social media campaign

Company News, International News

The coronavirus pandemic has put many visits to dream destinations on hold, but Falken Tyres is using its social media feeds to provide some vicarious thrills. The Sumitomo tyre brand’s new ‘Pass the Wheel’ campaign comprises three beautifully shot videos to provide a virtual road trip along some of Europe’s most beautiful roads and passes. The videos show the drive from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The campaign trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

30th July 2020/by Andrew

Michelin remains world’s strongest tyre brand

Company News, International News, Online Brand Equity

Michelin remains the world’s most valuable and strongest tyre brand, according to the latest Brand Finance Automotive Industry report. However, while Michelin has retained its top position for the second year in a row since it gained the crown from Bridgestone in 2018, Chinese tyremaker Linglong Tires cemented its position as an up-and-coming tyre brand by entering the top 10 after a couple of years of being tipped as a fast riser.

6th July 2020/by Chris

French football league takes on BKT name

Company News, International News

Ligue de Football Professionel (LFP), the body which governs the French football leagues, officially presented the new identity of the 2020/21 Ligue 2 season this month. And, from 1 July 2020 it will be called Ligue 2 BKT. The title sponsorship agreement runs through to June 2024.

30th June 2020/by Chris

Nankang opens motorsport showroom at Nürburgring

International News, Motorsport

Nankang Rubber Tire has opened a new showroom at Nürburgring Boulevard, as part of the ATOMIC-SHOP Motorsport Showroom. The manufacturer, which produces racing tyres for global motorsport codes, is the first Taiwanese manufacturer to have a showroom at the Nürburgring.

9th June 2020/by Andrew

The Parts Alliance to run Petronas oil promotion in June

Product News, UK News

The Parts Alliance

The Parts Alliance will supply two popular Petronas Syntium oil grades in limited edition Formula One 200 litre barrels. The June promotion celebrates the six consecutive Formula One World Championships won by the Mercedes AMG Petronas F1 Team, with an eye-catching barrel design.

1st June 2020/by Andrew

Toni Silfverberg joings Nokian Tyres management team

Career Tracks, Company News, International News

Toni Silfverberg has been appointed to lead Nokian Tyres’ new Marketing & Sales Excellence team starting 1 June 2020. Silfverberg will be a member of Nokian Tyres management team and report to Jukka Kasi, SVP products and marketing. Toni Silfverberg moves to the position from Nokian Heavy Tyres, where he has been leading sales and marketing globally. Previously Silfverberg has worked in international companies like H+H International A/S and Inion Oy, where he had leading roles in sales and marketing, finance and ICT.

26th May 2020/by Chris

Melett strengthens team with marketing appointment

Aftermarket parts supplier Melett has welcomed Gareth Flower to its marketing team who will provide maternity cover for Victoria MacMillan. Flower has more than 25 years’ experience, having begun his career in the garage equipment sector at Hofmann Balancing Techniques in the early 1990s. He moved to MAM software in 2000 for 20 years, progressing to marketing manager. Flower will take the position as interim channel marketing manager and will continue to implement Melett’s strategy to strengthen its reputation as a leading supplier of precision-engineered turbochargers and parts.

21st May 2020/by Andrew

24 challenges in 24 hours for Falken

Company News, Motorsport

The ADAC TOTAL 24h of the Nürburgring has been rescheduled for September, leaving a cloud-shaped hole in Falken Motorport’s schedule. The tyre brand’s team is followed by an enthusiastic fan base, though, and Falken has found a way to engage them without the totemic event of its motorsport season.

20th May 2020/by Andrew

Hankook loses holding company naming dispute

Company News, International News

Hankook Technology; Hankook Technology Group

Hankook Tire won’t be able to call its holding firm “Hankook Technology Group” after a court decided that Hankook Tire used the name for “unfair purposes.” As a result, Hankook Technology Group will no-longer be able to use that name on the Kospi share index either.

18th May 2020/by Chris

Bridgestone backs motorcycle position with RIDE 4 video game partnership

Bridgestone will be the official tyre supplier to the latest installment of the RIDE motorcycle racing video game series. The tyre manufacturer signed a partnership with the Italian game developer, Milestone for RIDE 4. The game for two-wheel enthusiasts will launch worldwide on 8 October 2020 on Playstation 4, XBOX One and PC. Bridgestone explained that the partnership targets solidifying its position as a market leader for motorbike tyres. The game also allows it to “showcase its products and legacy in the competitive racing world,” it added.

14th May 2020/by Andrew