Hangzhou Zhongce joins ITMA
China’s largest tyre maker, Hangzhou Zhongce Rubber, has become the country’s latest manufacturer to sign up with the Imported Tyre Manufacturers’ Association (ITMA). Its membership gives Hangzhong Zhongce access to the very latest technical and legislative regulations affecting the sale of tyres within Europe.
“We are delighted to welcome Hangzhong Zhongce to ITMA,” commented Alfred Graham, president, ITMA. “In recent months, as the legislative burden for tyre makers and importers continues to increase, we’ve seen a number of additional manufacturers call upon our support. To have another, and in particularly one so large, is a great reflection on the level of advice and insight provided by membership of ITMA.”
According to figures recently published by Tyres & Accessories, 11 out of the world’s 20 largest tyre manufacturers are now members of ITMA, the only trade association in Europe to exclusively represent the interests of non-EU based tyre manufacturers. The ITMA was established more than 30 years ago when imported tyre brands started to gain a significant share of UK and mainland European replacement market. The association now represents more than 30 tyre brands.
“Europe remains an attractive market for non-EU based tyre manufacturers,” Graham added. “However, with the introduction of legislation and regulations such as the new labelling laws, it is essential that these are fully understood in a timely manner so that tyre designs, production schedules and relevant marketing materials can be adapted accordingly. By working closely with ITMA and its other members, manufacturers can be assured that they stand the best possible chance of achieving this in the most cost effective way possible.”
As well as providing its members with regular bulletins and updates, ITMA also operates a technical working group that advises and assists all members on a wide range of technical issues. Members also meet regularly to discuss points of common interest. The association is also a founder member of the UK’s Tyre Industry Federation.