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You are here: Home1 / News2 / Company News3 / Bridgestone backs motorcycle position with RIDE 4 video game partnersh...

Bridgestone backs motorcycle position with RIDE 4 video game partnership

Date: 14th May 2020 Author: Andrew Bogie Comments: 0
Bridgestone is a partner to the latest in the RIDE series of motorcycle racing simulators

Bridgestone will be the official tyre supplier to the latest installment of the RIDE motorcycle racing video game series. The tyre manufacturer signed a partnership with the Italian game developer, Milestone for RIDE 4. The game for two-wheel enthusiasts will launch worldwide on 8 October 2020 on Playstation 4, XBOX One and PC. Bridgestone explained that the partnership targets solidifying its position as a market leader for motorbike tyres. The game also allows it to “showcase its products and legacy in the competitive racing world,” it added.

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Bridgestone, marketing, marketing strategy, Nico Thuy, RiDE, video game

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