Toyo partnering Tough Mudder in Italy
Toyo Tires has partnered Tough Mudder in Germany and Great Britain since 2018. Now the tyre manufacturer has announced that it is expanding its partnership with Tough Mudder by extending its 2019 deal into Italy. As a result, Toyo will be an official partner for both of the inaugural Italian events on September 14/15 in Milan as well as on October 26/27 in Rome.
Fabio Merli, president of Toyo Tire Italia welcomed the new partnership: “Toyo Tires are pleased to join the family of Tough Mudder partners now that the challenge comes to Italy. Having seen the events in the UK and Germany and the determination and perseverance of the participants, we knew we wanted to be a partner, as soon as they announced Tough Mudder would be coming to Italy.”
“The spirit of Tough Mudder is a unique match for Toyo Tires” added Mike Rignall, European marketing manager at Toyo Tires. “It is not a competition; it is a challenge. Everyone who completes the course is a winner with participants working together to make sure everyone gets to the finish. These values of team work, achievement and overcoming obstacles are core to Toyo Tires”
As with similar events in Germany and the UK, in the Tough Mudder village at the Italian events, the Toyo booth will provide information about Toyo and its tyres.