Toyo Tires has partnered Tough Mudder in Germany and Great Britain since 2018. Now the tyre manufacturer has announced that it is expanding its partnership with Tough Mudder by extending its 2019 deal into Italy. As a result, Toyo will be an official partner for both of the inaugural Italian events on September 14/15 in Milan as well as on October 26/27 in Rome.
Toyo Tire UK Ltd teamed up with Tough Mudder for a second year running to sponsor the globally renowned series of mud runs.
Toyo Tyre UK Ltd has announced an expanded programme of sponsorship activities one of which will see it partner with the Tough Mudder series of endurance events.
While many of its tyre industry compatriots favour sponsoring football clubs or championships, Nokian Tyres has set its bearings for involvement in two very different and demanding outdoor pastimes. The Finnish firm says it has signed a three-year co-operation contract with the International Orienteering Federation, and through this expects to gain “strong visibility” in the annual Orienteering World Championships and at World Cup events. Nokian Tyres will also act as title sponsor for the World Orienteering Championships in 2016 and 2017. Under a separate deal, the tyre maker is working with endurance event organiser Tough Mudder in the Central Europe region.
