Bridgestone UK launches Olympic sponsorship campaign

Bridgestone’s three Chase Your Dreams, No Matter What ambassadors

Bridgestone has launched its extended worldwide Olympic Partnership in the UK with a national campaign focused on “putting some emotion” into its brand marketing, according to the manufacturer’s representatives. In order to achieve this, the world’s largest tyre maker has adopted the campaign slogan “Chase Your Dream, No Matter What”, with three British Olympians who have overcome different kinds of adversity representing this ethos.

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