Tokyo has experienced more than its fair share of misfortune when it comes to hosting the Olympic Games. Confirmation came this week that, for the second time in modern Olympic history, the event wouldn’t take place as scheduled in the Japanese capital. The Games of the XXXII Olympiad are now expected to take place next year.
A new agreement has expanded Bridgestone Corporation’s involvement in international sport. The tyre maker and rubber manufacturer has become a Worldwide Paralympic Partner; it is the seventh entity to associate itself with the International Paralympic Committee (IPC) in this capacity.
Worldwide Olympic Partner Bridgestone and its campaign ambassador, double Olympic gold medallist, Daley Thompson, will open a pop-up gym on London’s Southbank to mark the decathlete’s 60th birthday. The gym, which will open for one day only, will be located on Riverside Grass, Southbank, London on Tuesday 14 August and is part of Bridgestone’s Olympic partnership campaign, Chase Your Dream, No Matter What. The motivational campaign aims to inspire people of all ages, abilities and passions.
Bridgestone has announced details for the 2018 Chase Your Dream Trophy with England Golf. The championship gives thousands of amateur golfers from more than 1,900 clubs the chance to advance through club, regional, and national rounds to progress to a round at the pro-am of the Bridgestone Challenge. The three overall winners teed up with Ryder Cup hero Nicolas Colsaerts at the pro-am of the British Masters supported by Sky Sports. The cup was launched alongside the manufacturer’s global Olympic partnership last year.
Upon the conclusion of the Olympic Winter Games PyeongChang 2018, Bridgestone has declared its first global activation as a Worldwide Olympic Partner a success. It says it is now looking forward to the upcoming Summer Olympic Games in its hometown, Tokyo.
Bridgestone Corporation says it is ready to support the staging of the upcoming Olympic Winter Games PyeongChang 2018 through a variety of product, athlete and education initiatives in South Korea. PyeongChang is Bridgestone’s first Olympic Winter Games as a Worldwide Olympic Partner.
Bridgestone UK launched its Olympic Games partnership in early 2017 with three new Olympian brand ambassadors. The tyre manufacturer’s marketing campaign to coincide with the sponsorship has the tagline “Chase Your Dream, No Matter What”, and its latest event paired a group of “everyday battlers” with a performance psychologist, a 10 metre diving board, and the UK’s synchronised springboard diving Olympic champion from the Rio 2016 games, Chris Mears. Their experience, captured on camera, can be viewed for the first time below, and on the Bridgestone UK YouTube channel.
Bridgestone has launched its extended worldwide Olympic Partnership in the UK with a national campaign focused on “putting some emotion” into its brand marketing, according to the manufacturer’s representatives. In order to achieve this, the world’s largest tyre maker has adopted the campaign slogan “Chase Your Dream, No Matter What”, with three British Olympians who have overcome different kinds of adversity representing this ethos.
Bridgestone’s Olympic partnership was officially ‘activated’ within the EMEA region at the Geneva Motor Show this week. Paolo Ferrari, chief executive officer and president of Bridgestone EMEA, announced the partnership’s extension throughout the region at a press conference that was also attended by Christophe Dubi, the International Olympic Committee’s executive director of Olympic Games.
Japanese swimmer and Olympic gold medallist Kosuke Hagino has become a ‘Bridgestone Athlete Ambassador’ for a period of five years. The company states that it is “excited to partner with Hagino to share his journey and support him in the continued pursuit of his goals,” and expresses its hope that the swimmer “will successfully embody our corporate values.”
Bridgestone Corporation’s support of the Olympic Movement has now gone global. On 1 January 2017, the company expanded its partnership with the International Olympic Committee (IOC). Bridgestone will now serve as a partner globally through to 2024 and be associated with the Olympic Winter Games PyeongChang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Olympic Games 2024, which will take place in either Budapest, Los Angeles or Paris.
Two Worldwide Olympic Partners are collaborating to expand the scope and impact of Transforma, the official education programme of the Rio 2016 Olympic and Paralympic Games. With support from Bridgestone Corporation and The Dow Chemical Company, the Rio Organizing Committee for the Olympic Games has extended Transforma so that it now reaches some 7 million students in more than 12,000 schools across 2,500 cities and towns in Brazil.
Bridgestone has become the first Founding Partner of a new digital platform dedicated to the Olympic Movement. The tyre maker signed a collaborative agreement with the International Olympic Committee (IOC) yesterday to confirm its support of the Olympic Channel, a platform that gives fans the opportunity to experience the power of sport and the Olympic Movement all year round. The Olympic Channel will launch worldwide on Sunday 21 August following the closing ceremony of the Olympic Games Rio 2016. Bridgestone has committed to this partnership for a four-year period.
Bridgestone Corporation has become a Tokyo 2020 Paralympic Gold Partner after concluding an agreement with the Tokyo Organising Committee of the Olympic and Paralympic Games. In addition, the company will support Japan’s national Paralympic team, starting this year with the Rio 2016 Paralympic Games and covering both the PyeongChang 2018 Paralympic Winter Games in South Korea and the Tokyo 2020 Paralympic Games.
Bridgestone has announced the appointment of several senior executives to a new organisation called the BIOC – the Bridgestone International Organizing Committee. Bridgestone CEO and board chairman Maasaki Tsuya has been named BIOC chairman, effective 1 September. Tsuya will be supported in this position by COO and Japan business head Kazuhisa Nishigai, who will become vice-chairman of the BIOC, and Yuichiro Takenami, who will be BIOC secretary general.