Top Bridgestone managers take on Olympics roles

Bridgestone has announced the appointment of several senior executives to a new organisation called the BIOC – the Bridgestone International Organizing Committee. Bridgestone CEO and board chairman Maasaki Tsuya has been named BIOC chairman, effective 1 September. Tsuya will be supported in this position by COO and Japan business head Kazuhisa Nishigai, who will become vice-chairman of the BIOC, and Yuichiro Takenami, who will be BIOC secretary general.

The BIOC is the organisation within Bridgestone that will implement and facilitate the company’s functions as official top-tier Olympic partner through to the 2024 Olympic Games. The organisation will make top-level decisions related to the Olympics; Bridgestone says regional organising committees responsible for implementing activities in particular markets will report to the BIOC.