Bridgestone first partner to IPC video game
Bridgestone Corporation has been named as a sponsor of the first official video game of the International Paralympic Committee (IPC). As the first partner of ‘The Pegasus Dream Tour’, Bridgestone is committed to helping the IPC engage new and younger audiences to increase awareness and popularity of Paralympic sports.
“Bridgestone believes in the power of the Paralympic Movement to create a more inclusive world through sport and inspire people of all abilities to chase their dreams,” said Mitsuhira Shimazaki, Bridgestone’s officer for G Brand Strategy and OPSCA (Olympics, Paralympics, Sports, Cycle and Active Healthy Lifestyle). “We are excited to work with the IPC and JP Games on this ground-breaking video game to introduce a new generation to the unique excitement of the Paralympic Games and celebrate the truly remarkable feats of Paralympic athletes.”
The Pegasus Dream Tour
The Pegasus Dream Tour is a sports role-playing game (RPG) created by JP Games, a new studio founded by one of the world’s most successful RPG game directors, Hajime Tabata. The game will place players in a virtual Paralympic Games that takes place inside a fantasy metropolis known as Pegasus City. Here, players can bring their ‘Xtra Power’ special abilities to life in an alternate world through dynamic visual experiences that only video games can achieve. The game, which is set to launch worldwide in spring 2020, will be accessible on various platforms, including smartphones.
“Tokyo 2020 is on course to be the best Paralympics to date with billions of people around the world set to engage in the Games. We are absolutely delighted that our Worldwide Paralympic Partner Bridgestone will support The Pegasus Tour opening up the Paralympics to millions of gamers around the world. By engaging this new, younger audience, we believe we can make the Tokyo 2020 Paralympics an even bigger success,” said Craig Spence, chief marketing & communications officer, International Paralympic Committee.
“We are proud to announce our in-game collaboration with Bridgestone, who are both world-leaders with their innovative technologies and true supporters of the Paralympics,” said Hajime Tabata, chief executive officer of JP Games. “We firmly believe that technology has the power to change the future for the better, and we would therefore like to contribute to the growth of the Paralympic movement by communicating the excitement of the Paralympics together with Bridgestone.”
As first partner, Bridgestone will have unique activation within the game and support the IPC and JP Games in their launch efforts. This project, like all Bridgestone activities related to its Worldwide Olympic and Paralympic Partnerships, aligns with the company’s global ‘Chase Your Dream’ message, which encourages people to overcome obstacles and persevere in pursuit of their goals.