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You are here: Home1 / video game

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Davanti-supported driver Zelos to race in Mini Challenge eSeries

Motorsport, UK News
Davanti

With the pandemic situation continuing to place 2021 motorsport series in doubt, racers are preparing to get involved in Esports. While digital competition has been a growing trend for several years, interest in digital motorsport spiked in response to the suspension of series across Europe in 2020. A leading Mini Challenge competitor, Dan Zelos is looking forward to his return to the track on 16 January, as the championship’s official eSeries commences. Zelos is supported by Davanti Tyres; the UK tyre brand will also boast a presence in the competition as Zelos pilots his Davanti-branded Mini around virtual versions of every circuit on the 2021 calendar.

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Related news:

  1. Evergreen’s Dan Zelos completes Mini adventure in triumph
  2. Davanti unveils wave of new product, partnership news at first conference
  3. Davanti Tyres’ Everton partnership features in FIFA 19
  4. Goodyear supplied Mini Challenge heads to Knockhill
12th January 2021/0 Comments/by Andrew

New Goodyear branding unveiled in esports Le Mans

Motorsport
Goodyear

Goodyear’s comeback to world championship motorsport has been marked already with with wins in the FIA World Endurance Championship and a new partnership with the WTCR – FIA World Touring Car Cup. But with the suspension of live motorsport, the brand has entered another world of motorsport for the first time, moving into virtual racing. The two major track series follow Goodyear’s entrance into the European Truck Racing Championship Digital Racing Challenge and the eNASCAR league.

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Related news:

  1. Team Falken wins Petit Le Mans in Forza 4 livery
  2. 2 Porsche WEC teams switch to Dunlop tyres
  3. Goodyear sole tyre supplier to LPM2 category of WEC, ELMS
  4. Goodyear to make ELMS debut
23rd June 2020/by Andrew

ETRA, Goodyear kick off the virtual 2020 truck racing season

Motorsport
ETRC

Truck racing is the latest motorsport code to start a simulated season, as Coronavirus lockdowns continue to preclude live racing. The FIA European Truck Racing Championship, supported by Goodyear, welcomed drivers and fans to the ETRC Digital Racing Challenge on 24 May. Live racing in the championship has been suspended until 29-30 August, when the opening event will be held at Most, Czech Republic.

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Related news:

  1. Goodyear continues as exclusive FIA European Truck Racing tyre supplier
  2. Kamaz-master wins at Dakar 2020 on standard Goodyear tyres
  3. New Goodyear branding unveiled in esports Le Mans
  4. ETRC Promotor’s Cup becomes Goodyear Cup
3rd June 2020/by Andrew

Bridgestone backs motorcycle position with RIDE 4 video game partnership

Company News

Bridgestone will be the official tyre supplier to the latest installment of the RIDE motorcycle racing video game series. The tyre manufacturer signed a partnership with the Italian game developer, Milestone for RIDE 4. The game for two-wheel enthusiasts will launch worldwide on 8 October 2020 on Playstation 4, XBOX One and PC. Bridgestone explained that the partnership targets solidifying its position as a market leader for motorbike tyres. The game also allows it to “showcase its products and legacy in the competitive racing world,” it added.

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Related news:

  1. New marketing role to oversee Bridgestone Americas’ consumer business
  2. Bridgestone partners online biker platform, Motorcycle Diaries
  3. Firestone launches Roadhawk touring tyre in Barcelona
  4. Bridgestone first partner to IPC video game
14th May 2020/by Andrew

Nankang Tyre launches mobile games for iOS and Android

Company News, Product News
Nankang

Nankang Tyre has launched two tyre games for Android and iOS mobile devices: Tyre Maker and Tyre Run. Both are available free to download worldwide on Android and iOS. The Taiwan tyre manufacturer says part of the purpose of the apps is “to relieve the boredom of being stuck at home due to COVID-19.” The games were developed in collaboration with digital design company King One Design. Users can download Tyre Maker here on iOS devices, or here on Android devices, while Tyre Run is available here (iOS) or here (Android).

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Related news:

  1. Maxam adds iOS App for Apple devices
  2. Michelin introduces agri tyre pressure app for iOS devices
  3. New app developed for Bridgestone reads tyre pressures
  4. Cemb launches wheel alignment remote control app
29th April 2020/by Andrew

ABB Formula E Race at Home Challenge stages test

Motorsport
Formula E

As a replacement for suspended events during the COVID-19 pandemic, Formula E has launched its official eSports series on rFactor2 as a fundraiser. ABB Formula E Race at Home Challenge, in support of UNICEF, staged its test round at the virtual Monaco ePrix circuit on 18 April 2020 at 15:30BST.

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Related news:

  1. Giti partner WS Racing secures top-10 finish in digital endurance series
  2. Michelin Pilot Sport EV ‘consistent’ for Formula E in Malaysian humidity
  3. Borg & Beck features in F1 game
  4. NIO optimistic as Formula E arrives in South America
23rd April 2020/by admin

Giti Tire Motorsport all-female team joins Digital Nürburgring Endurance Series

Motorsport

Giti Tire Motorsport’s all-female racing team took to the grid of the second Digital Nürburgring Endurance Series meeting on 4 April. Professional WS Racing drivers Carrie Schreiner and Celia Martin got behind the gaming wheel of a virtual Giti liveried Audi RS3 LMS TCR for the three hour endurance race and finished 10th in the TCR Class.

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Related news:

  1. Giti partner WS Racing secures top-10 finish in digital endurance series
  2. Giti ladies team ‘inspires fans’ at Green Hell
  3. Dörr Motorsport and Giti Tire achieve unexpected 2nd in class at Nürburgring 24h
  4. Giti Tire all-female VLN, French drifting success cap ‘busiest motorsport year’
7th April 2020/by Andrew

Giti partner WS Racing secures top-10 finish in digital endurance series

Company News, Motorsport

Giti Tire Motorsport partner WS Racing achieved a top ten finish in its first race of the 2020 season – the Digital Nürburgring Endurance Series. At the virtual start in the Green Hell, drivers and teams from the Nordschleife racing series competed in a four-hour race against experienced simracing and real life racing professionals. Watch the full race below.

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Related news:

  1. Giti Tire Motorsport all-female team joins Digital Nürburgring Endurance Series
  2. König Wheels Boasts Video Game ‘Fitments’
  3. Giti Tire bringing its flagship car tyre brand to Europe
  4. ABB Formula E Race at Home Challenge stages test
26th March 2020/by Andrew

Bridgestone first partner to IPC video game

Company News

Bridgestone Corporation has been named as a sponsor of the first official video game of the International Paralympic Committee (IPC). As the first partner of ‘The Pegasus Dream Tour’, Bridgestone is committed to helping the IPC engage new and younger audiences to increase awareness and popularity of Paralympic sports.

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Related news:

  1. Bridgestone a gold partner for Tokyo 2020 Paralympics
  2. Bridgestone now a Worldwide Paralympic Partner
  3. Caterpillar ‘Platinum’ certification for 4 Bridgestone tyre plants
  4. Despite postponement, Bridgestone remains committed to Olympics
3rd January 2020/by Stephen

Trelleborg partners with Farming Simulator 19, fields league team

Company News, Product News

The partnership between Trelleborg Wheel Systems and Giants Software continues for a fifth year with the two firms teaming up in the new Farming Simulator 19 game. Trelleborg has also decided to field an official team in the 2019/20 Farming Simulator League competition.

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Related news:

  1. Trelleborg partners new Farming Simulator 15 video game
  2. Massey Ferguson concept wears Trelleborg carbon-free tyres
  3. Trelleborg to make first 2015 European Road Show stop in Parma, Italy
  4. Virtual Reality Farming with Trelleborg at EIMA
9th September 2019/by Stephen

Michelin ‘official tyre technology partner’ for Gran Turismo

Company News, International News

Sony has appointed Michelin ‘official tyre technology partner’ for its PlayStation brand’s Gran Turismo franchise. The collaboration was announced in New York on 23 August, at the PlayStation Theater on Broadway.

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Related news:

  1. Michelin, Sumitomo Corporation to pool tyre wholesale resources in USA & Mexico
  2. Michelin gains Paccar ’10 PPM’ award
  3. Michelin raises worn tyre issue at Detroit show
  4. Garcin to lead Michelin North America
27th August 2019/by Stephen

Davanti Tyres’ Everton partnership features in FIFA 19

Company News, UK News

Davanti Tyres has recently entered its second year as a sponsor of the Premier League’s Everton Football Club, and is marking this milestone with an extension of its partnership into the predominant digital version of the Merseyside club’s home ground, Goodison Park. Davanti’s pitch-side advertisements will play prominently when players of the latest edition of the world’s most popular football simulation, FIFA 19, visit Goodison, just as they do at the real ground, rendered in 4K on the latest generation of consoles.

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Related news:

  1. Davanti unveils wave of new product, partnership news at first conference
  2. Davanti Tyres signs three-year partnership with Everton Football Club
  3. Everton Football Club renews Davanti commercial partnership
  4. Maxxis takes to the ice in Norway
20th November 2018/by Andrew

Borg & Beck features in F1 game

Company News, Motorsport

The latest official Formula One game for PS4 and XBOX has just been released and this 2018 edition features Borg & Beck, one of the premier racing division’s most well-known brands, evoking memories of an era when Borg & Beck received the design award for outstanding achievement in motorsport, with over 300 wins from vehicles fitted with OE Borg & Beck.

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Related news:

  1. Pirelli opens motorsport-flavoured Twitter account
  2. Team Falken wins Petit Le Mans in Forza 4 livery
  3. Dunlop leaps into the pole position in UK tyre social media ranking
  4. Cooper regains global tyre social media crown
23rd October 2018/by Andrew

Trelleborg partners new Farming Simulator 15 video game

Company News, Product News

Partnerships between tyre manufacturers and game software developers are nothing new in motorsport simulations. However the broad range of tyre applications is being increasingly matched – much to the chagrin of the #GamerGate “campaign” – by the breadth of subjects presented in popular video games. Popular franchise Farming Simulator completes the cross-platform release of its 15th iteration this week, and with a large increase in the range of machinery brands presented in-game, publisher Giants Software has upped the ante considerably. Agricultural tyre manufacturer Trelleborg has been selected as the in-game tyre supplier, a partnership that the manufacturer has pronounced itself “delighted” to “associate [its] brand” with. Trelleborg even announced its intention to use the game as part of its stand at forthcoming agricultural exhibitions.

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Related news:

  1. Trelleborg partners with Farming Simulator 19, fields league team
  2. Trelleborg Dealer Locator launches on smartphones with 5,000 dealers
  3. Trelleborg launches new online Tyre Selector
  4. Virtual Reality Farming with Trelleborg at EIMA
29th October 2014/by Andrew

Team Falken wins Petit Le Mans in Forza 4 livery

Motorsport

Team Falken completed the ALMS season-ending Petit Le Mans on a high note, taking first place in the GT class. Falken’s Porsche 911 GT3 RSR, prepared by team manager Derrick Walker, was driven by Porsche Works and Falken team driver Wolf Henzler and Bryan Sellers were again joined by co-driver Nick Tandy, who previously ran with the duo at Sebring.

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Related news:

  1. Falken secures first Nuerburgring 24H podium in front of largest group of European dealers
  2. Falken Motorsports follows Nürburgring podium with VLN 2nd place
  3. 2 Porsche WEC teams switch to Dunlop tyres
  4. New Goodyear branding unveiled in esports Le Mans
7th November 2013/by Andrew
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