Pirelli inaugurates new tyre development simulator

Marco Tronchetti Provera, Pirelli executive vice chairman and CEO

Pirelli has inaugurated a new driving simulator at its research and development division in Milan. The manufacturer says it is using its experience with simulation in Formula 1 to accelerate road tyre development cycles and tyre testing, reducing lead times and reinforcing partnerships with leading car makers with increased agility. Pirelli is the latest premium brand tyre maker to implement new simulation technology into its R&D department, following announcements by Michelin and Goodyear. The Italian brand adds that the new simulator is the latest instalment of its digitalisation strategy.

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