Bridgestone to support young Worcester golfer’s rise on European Tour
Bridgestone has announced its sponsorship of one of golf’s most exciting young talents in his breakthrough professional season. Oliver Farr is embarking on his debut year on the European Tour, competing with the likes of Rory McIlroy, Sergio Garcia and Ernie Els. He will sport Bridgestone’s tyre logo on his golf shirts and jumpers and feature on Bridgestone’s social networking channels, reporting from the Tour.
The 26 year-old, whose home course is the Worcester Golf and Country Club, has risen in the sport over the past three years, winning the EuroPro Tour before qualifying from the notoriously tough European Challenge Tour. Of the Bridgestone sponsorship deal, he said: “It is big boost to be recognised by Bridgestone tyres, and I am very excited about the sponsorship.
“I am really looking forward to representing such a fantastic company and I can’t wait to help raise the profile of the brand and bring our links with golf closer to the automotive world.”
Being a ball and equipment supplier, as well as a supporter of the sport, Bridgestone plans to run a number of golf themed events and activities in 2015, and sees Farr as the ideal young personality to push the company’s premium products to a vibrant new audience who enjoy a round themselves.
Bridgestone’s consumer sales and marketing director Farrell Dolan said: “We already boast a great brand presence in the world of golf and we now want to build upon this with a sponsorship that brings our range of tyres closer to golfers’ minds.”
Dolan added: “We feel that we can really leverage this sponsorship in a number of exciting ways. Instead of just embossing our logo on a shirt, we want to make our partnership work in a number of innovative methods.
“Moreover, we want golfers to think of our premium range of tyres and create a sporting association that is synonymous with our portfolio of products. We see Ollie as playing an integral part in this and we can’t wait to get to work with him.”