Bridgestone brand ambassador Thompson celebrates 60th with pop-up gym
Worldwide Olympic Partner Bridgestone and its campaign ambassador, double Olympic gold medallist, Daley Thompson, will open a pop-up gym on London’s Southbank to mark the decathlete’s 60th birthday. The gym, which will open for one day only, will be located on Riverside Grass, Southbank, London on Tuesday 14 August and is part of Bridgestone’s Olympic partnership campaign, Chase Your Dream, No Matter What. The motivational campaign aims to inspire people of all ages, abilities and passions.
Those of all ages are encouraged to sign-up to experience a one-off High Intensity Interval work-out especially designed by Thompson, which is made up of ten different exercises with each one completed for 60 seconds at a time. Thompson will be on hand throughout the day to encourage, inspire and show the power of the right attitude and mindset.
The pop-up gym will also reunite him with a group of people from around the UK with whom he climbed Snowdon at the start of June. 60 people who were aged 60 years old or over participated as part of the Chase Your Dream, No Matter What campaign. A short film of this achievement, which celebrates people’s spirit and perseverance, regardless of their age, will be shown for the first time at the gym activation.
Daley Thompson said: “My health and fitness has always been very important to me and it has helped me to keep a positive attitude. I could be turning 30 or 70 today, it doesn’t matter, I want to show that age– or anything else should never be a barrier to stop you to chasing your dreams.
This is exactly why I’ve joined Bridgestone as the ambassador of their Olympic partnership campaign, Chase Your Dream, No Matter What. We are both committed to encourage every single person across the UK to find the strength to chase their dreams and overcome the obstacles they face on life’s journey.”
The gym will be open from 12pm until 6pm and is free to take part in a session which will start every hour. Readers can visit Bridgestone’s campaign website, nomatterwhat.co.uk, for the opportunity to train and meet Daley Thompson.