National Tyres to provide AA Tyres Online
National Tyres and Autocare is proud to announce the launch of AA Tyres, a new online tyre shop powered by National. National secured the contract to provide the tyre shop which has been integrated into the AA’s own website, offering special discounted prices on tyres online and automotive parts in-branch to AA members. The site, which is now live at www.theaa.com, follows on from a similar move by well-known e-tailer Blackcircles.com and AA-competitor RAC.
The AA is promoting AA Tyres to its member base of over 15 million, through monthly direct mail communications, e-newsletters, the AA monthly Magazine and throughout all internal staff communications. AA members can also benefit from these discounted prices by calling their local branch direct on a dedicated freephone number or by dropping into any National branch.
Michael Bourne, group marketing director, National Tyres and Autocare commented: “We are delighted to have been chosen to partner with the AA for the launch of their new online tyre initiative. A prestigious brand like the AA is a perfect affinity partner for National as we are both highly committed to providing first class repair and maintenance solutions to keep motorists safe and mobile on the roads.”
Stuart Gibbons, Member Benefits Manager, AA, added: “We are pleased to be able to offer our members competitively priced tyres and automotive products online through the development of AA Tyres and our partnership with National. Providing our members with an unrivalled package of benefits is core to our business and to have a partner such as National, that not only shares these values but possesses the technical know-how to develop, launch and manage our online offer gives us great confidence in this new venture.”