Grouptyre Says New e-Commerce Initiative Benefits Trade
Grouptyre has launched a new e-commerce platform intended to make it easy for consumers to buy tyres via the web. In addition the Good Tyre Guide (www.goodtyreguide.com), as it is known, is also designed to channel business to retailers so they can get a share of the growing online marketplace.
In its launch information Grouptyre reports that consumers are increasingly happy to buy online, citing data that suggests UK shoppers spent £38 billion in 2009 (source: 4psmarketing.com). With the launch of new site Grouptyre says it is determined that its tyre retailing customers won’t get left behind.