ZAFCO's "Safe Tire, Safe Family” campaign
ZAFCO, the UAE-based distributor of automotive tyres, batteries and lubricants, has announced the launch of its “Safe Tire, Safe Family” campaign. According to the company, “Safe Tire, Safe Family” is a bid to help make roads safer for commuters in the UAE. In launching the effort, ZAFCO conducted complementary vehicle inspections, starting with Al Noor Training Centre on the 23 and 24 of October, with plans for the campaign to branch out to schools across the country.
Gopiraj KV, CEO of ZAFCO, commented: “The RTA reported that last year between July and September 2010, 31 per cent of road traffic accidents in Dubai were caused by lack of proper maintenance of tires. Since we have the technical expertise and the required manpower, it is our responsibility to lend support to the government and educate the public about this issue now more than ever.”
This year, CSR has been one of ZAFCO’s top priorities. They understand the need for the private sector to support government initiatives to help protect the local community. Tyre safety by default is one of the most important issues for ZAFCO and they feel that community involvement is essential to raise awareness and make the roads safer for commuters. They intend to continue raising awareness so that poorly maintained tires are no longer the reason people experience car accidents.
Isphana Al Khatib, director of Al Noor Training Centre for Children with Special Needs commented: “Al Noor is pleased to be associated with ZAFCO for their first-ever ‘Safe Tire, Safe Family’ Campaign that enabled our staff, volunteers, students and parents to participate in this event to show their support. This campaign has enabled us to help promote road safety and highlight the importance of proper tire maintenance in avoiding accidents. We are pleased with our positive association with ZAFCO and hope to continue our partnership for initiatives to come.”
Aftab Khan, vice president Marketing for ZAFCO, commented, “The momentum of our CSR division is moving at a steady pace, and we have been successful in raising awareness about issues that matter to the community. The response from the Al Noor Centre has been very promising and we look forward to implementing this activity in schools across the different emirates.”