Tire Cologne: Association claims visitor numbers similar to Reifen 2016
When we compared the visitor headcount at last week’s The Tire Cologne exhibition with those at Reifen 2016 two years earlier, we noted visitor numbers were down around 20 per cent this year – a figure we reached by examining the official post-show reports released after each respective event. But did attendance drop so sharply from the one show to the next, or were the published visitor numbers for Reifen 2016 incorrect? The former industry association partner to Reifen and current partner to The Tire Cologne says the figure for Reifen 2016 was a case of over-inflation, and points to statistics supporting this.
